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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Consumer behaviour"
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Search: subject_exact:"Brand management"
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Consumer behaviour
Brand management
233
Markenführung
233
Konsumentenverhalten
156
Brand image
133
Markenimage
133
Brand
82
Markenartikel
82
Advertising effects
45
Werbewirkung
45
Internet marketing
42
Online-Marketing
42
Social Web
41
Social web
41
Beziehungsmarketing
34
Relationship marketing
34
International marketing
30
Internationales Marketing
30
Advertising
27
Marketing management
26
Marketingmanagement
26
Werbung
26
social media
18
Viral marketing
15
Virales Marketing
15
brand equity
13
Designation of origin
11
Emerging economies
11
Globalisierung
11
Globalization
11
Herkunftsbezeichnung
11
Schwellenländer
11
brand attitude
11
global brands
11
branding
10
Corporate reputation
9
Firmenimage
9
Emotion
8
USA
8
United States
8
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Article
156
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Article in journal
156
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156
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English
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Diamantopoulos, Adamantios
6
Davvetas, Vasileios
4
Ailawadi, Kusum L.
2
Alden, Dana
2
Balabanis, George
2
Batra, Rajeev
2
Brooks, Gillian
2
Coulter, Robin A.
2
Dahl, Darren W.
2
Eisend, Martin
2
Fuchs, Christoph
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kumar, V.
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Muehling, Darrel D.
2
Nagar, Komal
2
Price, Linda L.
2
Puzakova, Marina
2
Rita, Paulo
2
Srivastava, R. K.
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Swaminathan, Vanitha
2
Swoboda, Bernhard
2
Walker Reczek, Rebecca
2
Zdravkovic, Srdan
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Allman, Helena F.
1
Alodin, Yasmin
1
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Journal of international marketing
Journal of marketing communications
Journal of marketing
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
49
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
156
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156
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
5
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
6
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
7
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
8
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
9
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
10
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
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