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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Herkunftsbezeichnung"
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Cultural identity
Konsumentenverhalten
Ursprungsregeln
Designation of origin
24
Herkunftsbezeichnung
24
Consumer behaviour
20
Brand image
18
Markenimage
18
Brand management
11
Markenführung
11
Brand
8
Markenartikel
8
country of origin
8
Rules of origin
7
International marketing
5
Internationales Marketing
5
Emotion
2
Multinationales Unternehmen
2
National culture
2
Nationalkultur
2
Transnational corporation
2
USA
2
United States
2
affinity
2
animosity
2
consumer animosity
2
Auslandsinvestition
1
Austria
1
Belgien
1
Belgium
1
Beziehungsmarketing
1
Brand extension
1
Brand origin
1
Business cycle
1
China
1
City marketing
1
Climate change
1
Conjoint analysis
1
Conjoint-Analyse
1
Destination management
1
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Article
21
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21
Aufsatz in Zeitschrift
21
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English
21
Author
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Diamantopoulos, Adamantios
6
Balabanis, George
3
Oberecker, Eva M.
2
Achabou, Mohamed Akli
1
Alden, Dana
1
Allman, Helena F.
1
Andriopoulos, Constantine
1
Assaf, A. Georges
1
Azzari, Vitor
1
Bridson, Kerrie
1
Casidy, Riza
1
Chen, Jie
1
Chen, Qimei
1
Christodoulides, Paul
1
Dekhili, Sihem
1
Du, Yunzhou
1
El Banna, Alia
1
Fenik, Anton P.
1
Fong, Cher Min
1
Gotsi, Manto
1
Greenacre, Luke
1
Guissoni, Leandro Angotti
1
Hamdoun, Mohamed
1
Helmi, Jessica
1
Herz, Marc
1
Herz, Marc Florian
1
Hewett, Kelly
1
Hu, Miao
1
Jin, Hyun Seung
1
John, Joby
1
Josiassen, Alexander
1
Kock, Florian
1
Krishnan, Vijaykumar
1
Kvasova, Olga
1
Lee, Chun-ling
1
Lee, Richard
1
Leonidou, Leonidas C.
1
Lockshin, Larry
1
Lopez, Carmen
1
Magnusson, Peter
1
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Journal of international marketing
Journal of strategic marketing
Journal of international consumer marketing
44
International marketing review
40
Journal of business research : JBR
29
Journal of global marketing
28
Asia Pacific journal of marketing and logistics
27
Journal of retailing and consumer services
24
International business review : the official journal of the European International Business Academy
21
The journal of consumer marketing
17
Journal of food products marketing
12
The journal of product & brand management
12
The journal of brand management : an international journal
11
International journal of wine business research : IJWBR
10
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Journal of promotion management : JPM
9
Journal of travel and tourism marketing
9
European journal of marketing : EJM
8
Food policy : economics planning and politics of food and agriculture
8
International journal of emerging markets
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Country of origin effect : looking back and moving forward
7
Journal of fashion marketing and management
7
Marketing intelligence & planning
7
Tourism management : research, policies, practice
7
Tourism management perspectives : TMP
7
Journal of Islamic marketing
6
Journal of euromarketing
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of international food & agribusiness marketing : JIFAM
6
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
5
Australasian marketing journal
5
European review of agricultural economics : ERAE
5
International journal of retail & distribution management
5
Journal of international trade & commerce
5
Wine Economics and Policy
5
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
4
Agricultural economics : the journal of the International Association of Agricultural Economists
4
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ECONIS (ZBW)
21
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1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
3
How the country of origin cue affects consumer preference in the case of ecological products : an empirical study in two developing countries
Achabou, Mohamed Akli
;
Dekhili, Sihem
;
Hamdoun, Mohamed
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 877-893
Persistent link: https://www.econbiz.de/10014305017
Saved in:
4
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
5
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
6
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
7
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
8
Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Christodoulides, Paul
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
Saved in:
9
Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Kock, Florian
;
Josiassen, Alexander
;
Assaf, A. Georges
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012106865
Saved in:
10
Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
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