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~isPartOf:"Journal of international marketing"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Consumer behaviour
Internationales Marketing
Marketing management
27
Marketingmanagement
27
International marketing
19
Firm performance
8
Unternehmenserfolg
8
Beziehungsmarketing
6
International market entry
6
Internationaler Markteintritt
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Multinationales Unternehmen
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emerging markets
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export performance
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international marketing
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relationship marketing
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Palmatier, Robert W.
3
Ahi, Ali
1
Bai, Xuan
1
Baronchelli, Gianpaolo
1
Beck, Joshua T.
1
Benavente H., José Miguel
1
Cavusgil, Erin
1
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1
Chang, Jeanine
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Chapman, Kelly
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1
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1
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Feng, Hui
1
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1
Gao, Tao
1
Griffith, David A.
1
Jin, Jason Lu
1
Ju, Min
1
Kannan, P. K.
1
Kardes, Ilke
1
Katsikeas, Constantine S.
1
Kuivalainen, Olli
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Lee, Hannah S.
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Leonidou, Constantinos N.
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Li, Julie Juan
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Li, Xiaoling
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Magnusson, Peter
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Makovec Brencic, Maja
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Mandler, Timo
1
Milberg, Sandra J.
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Morgan, Neil A.
1
Nam, Hyoryung
1
Ozsomer, Aysegul
1
Palacios-Fenech, Javier
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Journal of international marketing
Journal of business research : JBR
89
Journal of retailing and consumer services
45
Journal of marketing communications
36
European journal of marketing : EJM
29
The journal of product & brand management
28
Journal of marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
International marketing review
25
Journal of marketing management : MM
25
Journal of strategic marketing
24
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
22
Journal of Islamic marketing : JIMA
21
Journal of the Academy of Marketing Science
20
Journal of retailing
19
Psychology & marketing
19
The journal of business & industrial marketing
18
The journal of consumer marketing
18
Business horizons
16
Marketing intelligence & planning
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of global marketing
14
Cogent business & management
13
International business review : the official journal of the European International Business Academy
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
International journal of wine business research : IJWBR
13
International review on public and non-profit marketing
12
The marketing review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of promotion management : innovations in planning and applied research
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
20
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
3
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
4
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
5
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
6
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
7
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
8
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
9
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
10
Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
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