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~isPartOf:"Journal of international marketing"
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Search: subject_exact:"Marketing strategy"
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Marketing management
27
Marketingmanagement
27
International marketing
19
Internationales Marketing
19
Firm performance
8
Unternehmenserfolg
8
Beziehungsmarketing
6
International market entry
6
Internationaler Markteintritt
6
Multinationales Unternehmen
6
Relationship marketing
6
Transnational corporation
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Emerging economies
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Marketing
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Schwellenländer
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Consumer behaviour
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Export
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Konsumentenverhalten
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Strategic management
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Strategisches Management
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Competitive advantage
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emerging markets
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export performance
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international marketing
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relationship marketing
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Comparison
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International competition
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Internationaler Wettbewerb
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KMU
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New product development
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Online-Marketing
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Palmatier, Robert W.
3
Griffith, David A.
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Lee, Hannah S.
2
Li, Julie Juan
2
Morgan, Neil A.
2
Ahi, Ali
1
Bai, Xuan
1
Baker, William
1
Baronchelli, Gianpaolo
1
Beck, Joshua T.
1
Benavente H., José Miguel
1
Brettel, Malte
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Chapman, Kelly
1
Chirapanda, Suthawan
1
Christodoulides, Paul
1
Craig, C. S.
1
Cuneo, Andres
1
Deligonul, Seyda
1
Di Benedetto, C. Anthony
1
Douglas, Susan P.
1
Engelen, Andreas
1
Feng, Hui
1
Fotiadis, Thomas A.
1
Gabrielsson, Mika
1
Gabrielsson, Peter
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Gao, Tao
1
Heinemann, Florian
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Jin, Jason Lu
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Ju, Min
1
Kaleka, Anna
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Kannan, P. K.
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Kardes, Ilke
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Katsikeas, Constantine S.
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Kuivalainen, Olli
1
Leeflang, Peter
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
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Journal of international marketing
Journal of business research : JBR
325
Industrial marketing management : the international journal for industrial and high-tech firms
253
European Journal of Marketing
214
Journal of strategic marketing
194
Strategic Direction
191
SpringerLink / Bücher
172
Journal of Consumer Marketing
148
Marketing Intelligence & Planning
135
European journal of marketing : EJM
129
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
100
Marketing intelligence & planning
83
Journal of Product & Brand Management
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International Journal of Bank Marketing
71
International Marketing Review
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Journal of Business & Industrial Marketing
60
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
50
Journal of Services Marketing
49
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
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ECONIS (ZBW)
27
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1
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27
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date (oldest first)
1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
3
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
4
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
5
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
6
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
7
Sustainable export marketing strategy fit and performance
Zeriti, Athina
;
Robson, Matthew J.
;
Spyropoulou, Stavroula
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
Saved in:
8
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
9
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
10
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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