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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Handel"
~subject:"Werbung"
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Search: subject_exact:"Online-Targeting"
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Online-Handel
Werbung
Internet marketing
276
Online-Marketing
276
Consumer behaviour
157
Konsumentenverhalten
157
Social Web
122
Social web
122
Advertising effects
88
Werbewirkung
88
Advertising
72
Viral marketing
60
Virales Marketing
60
Online retailing
51
social media
44
Brand management
41
Markenführung
41
E-commerce
40
Electronic Commerce
40
Beziehungsmarketing
30
Relationship marketing
30
Internet
26
Website
25
Brand image
23
Markenimage
23
Marketing management
22
Marketingmanagement
22
Confidence
18
Vertrauen
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online advertising
18
Search engine
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Social network
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16
Suchmaschine
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advertising
15
Preismanagement
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Pricing strategy
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Auction theory
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Auktionstheorie
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Article
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116
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English
116
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Bellman, Steven
3
Varan, Duane
3
Balseiro, Santiago R.
2
Belanche, Daniel
2
Drennan, Judy
2
Dukes, Anthony
2
Kareklas, Ioannis
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Lee, Joonghwa
2
Nazerzadeh, Hamid
2
Robinson, Jennifer A.
2
Shin, Woochoel
2
Varnali, Kaan
2
Agarwal, Ritu
1
Agrawal, Shivani
1
Aiken, K. Damon
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Allred, Anthony
1
Amaldoss, Wilfred
1
Amaya Rivas, Adriana A.
1
Amos, Clinton
1
Anubha
1
Ashley, Christy
1
Athey, Susan
1
Awan, Mahmood A.
1
Aydin, Goker
1
Babar, Yash
1
Bajpai, Naval
1
Balaji, M. S.
1
Banerjee, Siddhartha
1
Bat, Tuya
1
Bergiel, Blaise
1
Bhatt, Anil
1
Bishop, Melissa M.
1
Boerman, Sophie C.
1
Brinson, Nancy H.
1
Brocato, E. Deanne
1
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Journal of internet commerce
Journal of marketing communications
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
111
Journal of retailing and consumer services
87
International journal of advertising : the review of marketing communications
86
International journal of internet marketing and advertising : IJIMA
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Information systems research : ISR
40
Journal of management information systems : JMIS
37
Journal of promotion management : innovations in planning and applied research
37
International journal of advertising : the quarterly review of marketing communications
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of electronic marketing and retailing : IJEMR
32
International journal of hospitality management
31
Electronic commerce research
30
Journal of advertising research
28
Technological forecasting & social change : an international journal
24
Journal of promotion management : JPM
23
Journal of marketing
22
Journal of marketing research : JMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of electronic commerce research : JECR
21
Journal of marketing research
21
European journal of operational research : EJOR
19
International journal of electronic commerce : IJEC
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of retailing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Cogent business & management
18
Journal of hospitality marketing & management
18
International journal of technology marketing : IJTMkt
17
Tourism management : research, policies, practice
17
Electronic commerce research and applications
16
International journal of business information systems : IJBIS
16
Journal of international consumer marketing
15
Marketing letters : a journal of research in marketing
15
Marketing science
15
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ECONIS (ZBW)
116
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan
;
Danaher, Brett
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
Saved in:
7
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
8
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
9
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
10
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
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