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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Virales Marketing"
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Brand image
Virales Marketing
Social Web
159
Social web
159
Internet marketing
98
Online-Marketing
98
Consumer behaviour
92
Konsumentenverhalten
92
social media
51
Viral marketing
45
Brand management
38
Markenführung
38
Beziehungsmarketing
32
Relationship marketing
32
Advertising effects
24
Werbewirkung
24
Markenimage
23
Online retailing
19
Online-Handel
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Confidence
17
Vertrauen
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Electronic Commerce
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Marketingmanagement
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Internet
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Brand
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Markenartikel
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trust
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Personality psychology
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Persönlichkeitspsychologie
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Aslam, Wajeeha
2
Belanche, Daniel
2
Farhat, Kashif
2
Huh, Jisu
2
Langaro, Daniela
2
Mokhtar, Sany Sanuri Mohd
2
Petrescu, Maria
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Abendroth, Lisa J.
1
Ahmad, Alaeddin Mohammad Khalaf
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Ahn, Sun Joo
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Al Dweeri, Rami
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Balamoorthy S
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Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
142
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
The journal of product & brand management
44
Tourism management : research, policies, practice
42
The journal of brand management : an international journal
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Information systems research : ISR
35
International journal of hospitality management
33
International journal of advertising : the review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of management information systems : JMIS
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
Electronic commerce research
22
International journal of electronic marketing and retailing : IJEMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce research : JECR
22
Journal of marketing management : MM
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of travel and tourism marketing
19
Business horizons
18
Cogent business & management
18
International journal of consumer studies
18
International journal of contemporary hospitality management
18
Journal of hospitality marketing & management
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing research : JMR
16
International journal of technology marketing : IJTMkt
15
Journal of global marketing
15
Tourism management perspectives : TMP
15
Journal of the Academy of Marketing Science
14
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ECONIS (ZBW)
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51
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
52
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
53
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
54
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
Saved in:
55
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Saved in:
56
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
57
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffmann, Ernest
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
Saved in:
58
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
59
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
Saved in:
60
Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.
;
Heyman, James E.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
Saved in:
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