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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Online-Targeting"
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Online-Handel
Soziales Netzwerk
Internet marketing
192
Online-Marketing
192
Consumer behaviour
125
Konsumentenverhalten
125
Social Web
98
Social web
98
Advertising effects
69
Werbewirkung
69
Advertising
50
Viral marketing
49
Virales Marketing
49
Werbung
47
Brand management
41
Markenführung
41
social media
39
Online retailing
32
Beziehungsmarketing
28
Relationship marketing
28
Brand image
23
E-commerce
23
Electronic Commerce
23
Markenimage
23
Website
22
Marketing management
19
Marketingmanagement
19
Confidence
18
Vertrauen
18
Internet
14
Brand
10
Facebook
10
Markenartikel
10
Social network
10
advertising
10
trust
10
Customer satisfaction
9
Experiment
9
Kundenzufriedenheit
9
Cognition
8
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42
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42
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English
42
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Acer, Adam S.
1
Ahuja, Vandana
1
Aiken, K. Damon
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amaya Rivas, Adriana A.
1
Amos, Clinton
1
Antheunis, Marjolijn L.
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Bat, Tuya
1
Bergiel, Blaise
1
Bhatt, Anil
1
Buttle, Francis A.
1
Carneiro, Teresa Cristina Janes
1
Chawla, Deepak
1
Chen, Chun-Der
1
Chieng, Fayrere
1
Chou, Shih Yung
1
Constantinides, Efthymios
1
Datta, Biplab
1
Deng, Xuefei Nancy
1
Dodoo, Naa Amponsah
1
Drake, John R.
1
Drennan, Judy
1
Dutta, Nirankush
1
Erkan, Ismail
1
Evans, Chris
1
Falcão, João
1
Fathima, Arshiya
1
Fazli-Salehi, Reza
1
Furner, Christopher P.
1
Goi, Chai Lee
1
Groeger, Lars
1
Haug, James C.
1
Hazari, Sunil
1
Ho, Han Chiang
1
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Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
84
Journal of retailing and consumer services
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
International journal of internet marketing and advertising : IJIMA
38
Journal of management information systems : JMIS
38
Information systems research : ISR
36
International journal of hospitality management
34
International journal of electronic marketing and retailing : IJEMR
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Electronic commerce research
23
Technological forecasting & social change : an international journal
23
Journal of hospitality marketing & management
19
Journal of electronic commerce research : JECR
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Tourism management : research, policies, practice
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
International journal of electronic commerce : IJEC
16
International journal of business information systems : IJBIS
15
International journal of contemporary hospitality management
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of retailing
15
Cogent business & management
14
Business horizons
13
Electronic markets : the international journal on networked business
13
Electronic commerce research and applications
12
International journal of retail & distribution management
12
International journal of technology marketing : IJTMkt
12
Journal of marketing
12
Journal of marketing research
12
Management information systems : mis quarterly
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Global business review
11
The journal of product & brand management
11
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ECONIS (ZBW)
42
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1
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
4
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
5
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
6
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
7
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
8
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
9
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
10
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
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