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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
~subject:"Virales Marketing"
~subject:"Werbung"
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Search: subject_exact:"Online-Targeting"
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Online-Handel
Virales Marketing
Werbung
Internet marketing
190
Online-Marketing
190
Consumer behaviour
124
Konsumentenverhalten
124
Social Web
98
Social web
98
Advertising effects
67
Werbewirkung
67
Viral marketing
49
Advertising
48
Brand management
41
Markenführung
41
social media
39
Online retailing
33
Beziehungsmarketing
28
Relationship marketing
28
E-commerce
24
Electronic Commerce
24
Brand image
23
Markenimage
23
Website
21
Confidence
18
Marketing management
18
Marketingmanagement
18
Vertrauen
18
Internet
14
Brand
10
Facebook
10
Markenartikel
10
Social network
10
Soziales Netzwerk
10
trust
10
Customer satisfaction
9
Experiment
9
Kundenzufriedenheit
9
advertising
9
Cognition
8
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Undetermined
83
Free
5
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Article
106
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Article in journal
106
Aufsatz in Zeitschrift
106
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English
106
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Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Belanche, Daniel
2
Datta, Biplab
2
Drennan, Judy
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
MacMillan, Amy
2
Muehling, Darrel D.
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Robinson, Jennifer A.
2
Roy, Gobinda
2
Varnali, Kaan
2
Verma, Sanjeev
2
Weber, T. J.
2
Agrawal, Shivani
1
Aiken, K. Damon
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amaya Rivas, Adriana A.
1
Amos, Clinton
1
Anubha
1
Ashley, Christy
1
Awan, Mahmood A.
1
Bajpai, Naval
1
Balaji, M. S.
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Basu, Rituparna
1
Bat, Tuya
1
Bergiel, Blaise
1
Bhatt, Anil
1
Bishop, Melissa M.
1
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Published in...
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Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
150
Journal of retailing and consumer services
105
International journal of internet marketing and advertising : IJIMA
96
International journal of advertising : the review of marketing communications
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of hospitality management
54
Information systems research : ISR
50
Journal of management information systems : JMIS
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of promotion management : innovations in planning and applied research
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Electronic commerce research
41
International journal of advertising : the quarterly review of marketing communications
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of advertising research
39
Journal of marketing
32
Tourism management : research, policies, practice
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of hospitality marketing & management
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Journal of electronic commerce research : JECR
28
Technological forecasting & social change : an international journal
28
Journal of marketing research : JMR
26
Journal of promotion management : JPM
26
Psychology & marketing
26
International journal of contemporary hospitality management
25
International journal of technology marketing : IJTMkt
25
Journal of marketing research
23
International journal of electronic commerce : IJEC
22
The journal of product & brand management
21
Cogent business & management
20
European journal of marketing : EJM
20
International journal of business information systems : IJBIS
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
Journal of retailing
20
European journal of operational research : EJOR
19
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ECONIS (ZBW)
106
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1
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106
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
7
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
8
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
9
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
10
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
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