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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Advertising"
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Search: subject_exact:"Mundpropaganda"
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Advertising
Viral marketing
67
Virales Marketing
67
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
35
Online-Marketing
35
Social Web
30
Social web
30
Online retailing
15
Online-Handel
15
Brand management
13
Markenführung
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
11
Werbewirkung
11
E-commerce
10
Electronic Commerce
10
social media
10
Brand image
9
Confidence
9
Markenimage
9
Vertrauen
9
Werbung
8
Customer satisfaction
7
Kundenzufriedenheit
7
Emotion
5
Facebook
5
USA
5
United States
5
purchase intention
5
word-of-mouth
5
Bibliometrics
4
Bibliometrie
4
Brand
4
Credibility
4
Glaubwürdigkeit
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Innovation adoption
4
Innovationsakzeptanz
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8
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Korgaonkar, Pradeep
2
Ali, Azmat
1
Becerra, Enrique
1
Bukhari, Syed Arsalan Haider
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Dalakas, Vassilis
1
Eells, Danielle
1
Fernandes, Juliana
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gironda, John
1
Haq, Junaid Ul
1
Ishfaq, Muhammad
1
Kim, Eunice
1
Londoño, Juan Carlos
1
Petrescu, Maria
1
Segev, Sigal
1
Stewart, Kristin
1
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising research
5
Journal of business research : JBR
4
Journal of marketing communications
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Electronic word of mouth as a promotional technique : new insights from social media
2
European journal of operational research : EJOR
2
International journal of procurement management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
2
Journal of international consumer marketing
2
Journal of retailing
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
Applied economics letters
1
Australasian marketing journal
1
Beck-Wirtschaftsberater im dtv
1
Bridging the gap between advertising academia and practice
1
Business research quarterly : BRQ
1
Cogent business & management
1
Corporate communications : an international journal
1
Corporate reputation review
1
Cowles Foundation discussion paper
1
Dutch journal of finance and management
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economies : open access journal
1
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ECONIS (ZBW)
8
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
5
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
6
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
7
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
8
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
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