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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
~subject:"Virales Marketing"
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Brand image
Virales Marketing
Social Web
145
Social web
145
Consumer behaviour
91
Internet marketing
91
Konsumentenverhalten
91
Online-Marketing
91
Brand management
43
Markenführung
43
social media
42
Beziehungsmarketing
34
Relationship marketing
34
Advertising effects
27
Viral marketing
27
Werbewirkung
27
Advertising
23
Markenimage
23
Werbung
22
E-commerce
15
Electronic Commerce
15
Online retailing
15
Online-Handel
15
Brand
11
Facebook
11
Markenartikel
11
Marketing management
11
Marketingmanagement
11
Social network
11
Soziales Netzwerk
11
Confidence
10
Vertrauen
10
purchase intention
10
Customer integration
9
Internet
9
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social commerce
8
Public relations
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45
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Loureiro, Sandra Maria Correia
3
Sarmento, Eduardo Moraes
3
Aslam, Wajeeha
2
Farhat, Kashif
2
Korgaonkar, Pradeep
2
Mokhtar, Sany Sanuri Mohd
2
Pacheco, Barney G.
2
Rita, Paulo
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bahtiar Mohamad
1
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1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Carneiro, Teresa Cristina Janes
1
Chen, Chih-ping
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chung, Jin-young
1
Chung, Yoo Jin
1
Cowley, Scott
1
Dabbous, Amal
1
Dalakas, Vassilis
1
Damasceno, Felipe Storch
1
Dangi, Hamendra Kumar
1
Dholakia, Ruby R.
1
Dhun
1
Duan, Jingyi
1
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1
Fakhreddin, Farbod
1
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1
Fitriati, Rachma
1
Foroudi, Pantea
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gaur, Sanjaya Singh
1
Ghaedi, Mohammadreza
1
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
132
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of marketing communications
44
The journal of product & brand management
44
Tourism management : research, policies, practice
42
The journal of brand management : an international journal
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Information systems research : ISR
33
International journal of hospitality management
33
International journal of advertising : the review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of management information systems : JMIS
26
Psychology & marketing
25
Journal of marketing
24
Electronic commerce research
22
International journal of electronic marketing and retailing : IJEMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce research : JECR
22
Journal of marketing management : MM
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Business horizons
18
Cogent business & management
18
International journal of consumer studies
18
International journal of contemporary hospitality management
18
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing research : JMR
16
International journal of technology marketing : IJTMkt
15
Journal of global marketing
15
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
14
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ECONIS (ZBW)
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
8
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
9
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
10
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
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