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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
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B-to-B-Marketing
Business-to-business marketing
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Marketing management
Consumer behaviour
8
Beziehungsmarketing
7
Relationship marketing
7
Emerging economies
4
Schwellenländer
4
Brand image
3
Brand management
3
Customer satisfaction
3
Ghana
3
India
3
Indien
3
Markenführung
3
Markenimage
3
relationship marketing
3
Brand
2
Confidence
2
Customer value
2
Emotion
2
Green marketing
2
Kundenwert
2
Lieferantenmanagement
2
Markenartikel
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
trust
2
Öko-Marketing
2
Advertising
1
Arbeitszufriedenheit
1
Beschwerdemanagement
1
Bibliometrics
1
Bibliometrie
1
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8
Free
1
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Article
11
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Article in journal
11
Aufsatz in Zeitschrift
11
Language
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English
Author
All
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Phau, Ian
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Aiken, K. Damon
3
Bang, Nguyen
3
Fazli-Salehi, Reza
3
Grace, Debra
3
Hollebeek, Linda D.
3
Kumar, Prashant
3
Kumar, Vikas
3
Leckie, Civilai
3
Lepkowska-White, Elzbieta
3
Rahman, Zillur
3
Simkin, Lyndon
3
Ardley, Barry
2
Aslam, Wajeeha
2
Brennan, Ross
2
Caemmerer, Barbara
2
Casidy, Riza
2
Das, Gopal
2
Deb, Madhurima
2
Farhat, Kashif
2
Fearne, Andrew P.
2
Fernando, Angeline Gautami
2
Gabrielli, Veronica
2
Gaur, Sanjaya Singh
2
Goi, Chai Lee
2
Harker, Michael
2
Hopkins, Christopher D.
2
Hudson, Simon
2
Høgevold, Nils M.
2
Islam, Jamid Ul
2
Johnson, Michael
2
Korgaonkar, Pradeep
2
Luce, Fernando Bins
2
Melewar, T. C.
2
Merrilees, Bill
2
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Published in...
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Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Marketing intelligence & planning
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of African business
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
African journal of economic and management studies : AJEMS
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 1
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of quality & reliability management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of technology management : IJTM
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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All
ECONIS (ZBW)
11
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11
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
Green
marketing
and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
5
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
8
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
9
Marketing
innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
10
Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
Saved in:
1
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