//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of internet commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Viral marketing
60
Virales Marketing
60
Consumer behaviour
37
Konsumentenverhalten
37
Online-Marketing
30
Social Web
30
Social web
30
Online retailing
18
Online-Handel
18
social media
10
word of mouth
9
E-commerce
8
Electronic Commerce
8
Confidence
7
Vertrauen
7
online reviews
7
Social network
6
Soziales Netzwerk
6
Beziehungsmarketing
5
Experiment
5
Internet
5
Personalisierung
5
Personalization
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
Social relations
5
Soziale Beziehungen
5
online word of mouth
5
Advertising
4
Advertising effects
4
Customer integration
4
Data Mining
4
Data mining
4
Kundenintegration
4
Product information
4
Produktinformation
4
Website
4
Werbewirkung
4
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
30
Author
All
Hosanagar, Kartik
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Ofek, Elie
2
Agarwal, Ritu
1
Aiken, K. Damon
1
Amaya Rivas, Adriana A.
1
Balaji, M. S.
1
Bapna, Ravi
1
Basu, Rituparna
1
Bat, Tuya
1
Burtch, Gordon
1
Carneiro, Teresa Cristina Janes
1
Changchit, Chuleeporn
1
Chen, Chun-Der
1
Chintagunta, Pradeep K.
1
Chou, Shih Yung
1
Cowley, Scott
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Dhun
1
Drake, John R.
1
Fainmesser, Italy P.
1
Fang, Limin
1
Furner, Christopher P.
1
Gao, Guodong
1
Gironda, John
1
Gopinath, Shyam
1
Griskevicius, Vladas
1
Hong, Yili
1
Huang, Albert H.
1
Hung, Shin-Yuan
1
Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Kang, Tsan-Ching
1
Kantamaa, Eveliina
1
Karaman, Hülya
1
Kelley, Brett
1
Khong Kok Wei
1
more ...
less ...
Published in...
All
Journal of internet commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
75
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Journal of management information systems : JMIS
24
Electronic commerce research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
18
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
11
-
20
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
12
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
Saved in:
13
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
14
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
15
The adoption of online product information : cognitive and affective evaluations
Kang, Tsan-Ching
;
Hung, Shin-Yuan
;
Huang, Albert H.
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 373-403
Persistent link: https://www.econbiz.de/10012312282
Saved in:
16
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
17
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng
;
Liu, Yong
;
Viswanathan, Siva
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
Saved in:
18
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
19
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
20
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
First
Prev
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->