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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Customer satisfaction
E-commerce
Consumer behaviour
835
Konsumentenverhalten
835
Online retailing
121
Online-Handel
121
Markenimage
113
Brand management
109
Markenführung
109
Beziehungsmarketing
106
Relationship marketing
106
Social Web
86
Social web
86
Internet marketing
77
Online-Marketing
77
Electronic Commerce
74
USA
73
United States
73
Kundenzufriedenheit
71
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
Emotion
62
Viral marketing
57
Virales Marketing
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
50
Vertrauen
50
Experiment
49
Dienstleistungsqualität
46
Service quality
46
Einzelhandel
43
Retail trade
43
Advertising
42
Werbung
42
Innovation adoption
36
Innovationsakzeptanz
36
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125
Free
21
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Article
233
Book / Working Paper
2
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Article in journal
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235
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
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English
235
Author
All
Yi, Youjae
5
Woodside, Arch G.
4
Albrecht, Carmen-Maria
3
Darley, William K.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sung, Yongjun
3
Aiken, K. Damon
2
Arnold, Mark J.
2
Aslam, Wajeeha
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Farhat, Kashif
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Park, Min Sook
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Suh, Jung-chae
2
Toung, Chung-Lin
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Acikgoz, Fulya
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
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Published in...
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Journal of internet commerce
Psychology & marketing
Journal of retailing and consumer services
622
Journal of business research : JBR
559
The journal of product & brand management
250
International journal of hospitality management
247
The journal of brand management : an international journal
218
Asia Pacific journal of marketing and logistics
146
Cogent business & management
129
Journal of travel and tourism marketing
122
The journal of services marketing
116
Journal of hospitality marketing & management
114
European journal of marketing : EJM
108
International journal of contemporary hospitality management
99
Journal of international consumer marketing
89
Journal of strategic marketing
88
Tourism management : research, policies, practice
85
International journal of consumer studies
83
Journal of marketing communications
82
International journal of electronic marketing and retailing : IJEMR
80
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
International journal of retail & distribution management
72
The international review of retail, distribution and consumer research
72
International journal of internet marketing and advertising : IJIMA
71
Journal of global marketing
71
Journal of the Academy of Marketing Science
71
The service industries journal
71
Journal of fashion marketing and management
70
Journal of marketing
69
The journal of consumer marketing
69
Services marketing quarterly
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Electronic commerce research
65
Journal of Islamic marketing
64
Journal of retailing
63
Marketing letters : a journal of research in marketing
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
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ECONIS (ZBW)
235
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41
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235
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41
Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan
;
Wan, Echo Wen
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
Saved in:
42
Reciprocal effects of word of mouse and online trust : a three-wave longitudinal study
Jamil, Raja Ahmed
;
Qayyum, Abdul
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10014320490
Saved in:
43
Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
Saved in:
44
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
45
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
Saved in:
46
The role of online experience in the relationship between service convenience and future purchase intentions
Saha, Swapan Kumar
;
Duarte, Paulo
;
Silva, Susana C.
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 244-271
Persistent link: https://www.econbiz.de/10014288101
Saved in:
47
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
48
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
49
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
50
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
Saved in:
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