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~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Internet"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Viral marketing
58
Virales Marketing
58
Consumer behaviour
48
Konsumentenverhalten
48
Online-Marketing
32
Social Web
29
Social web
29
Brand image
22
Brand management
22
Markenführung
22
Markenimage
22
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Online retailing
14
Online-Handel
14
Relationship marketing
14
Confidence
8
Emotion
8
Social media
8
Vertrauen
8
Brand love
7
E-commerce
7
Electronic Commerce
7
Word-of-mouth
7
social media
6
Customer integration
5
Customer satisfaction
5
Kundenintegration
5
Kundenzufriedenheit
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Website
5
Bibliometrics
4
Bibliometrie
4
Brand loyalty
4
Facebook
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Personalisierung
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Personalization
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Self-expressive brands
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MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Aiken, K. Damon
1
Amaya Rivas, Adriana A.
1
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Balaji, M. S.
1
Basu, Rituparna
1
Bat, Tuya
1
Breazeale, Mike
1
Brunner, Christian Boris
1
Caemmerer, Barbara
1
Carneiro, Teresa Cristina Janes
1
Changchit, Chuleeporn
1
Chen, Chun-Der
1
Chou, Shih Yung
1
Cicek, Mesut
1
Cowley, Scott
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
De Maeyer, Peter
1
Dennhardt, Severin
1
Dhun
1
Dobele, Angela
1
Drake, John R.
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Furner, Christopher P.
1
Füller, Johann
1
Gironda, John
1
Hautz, Julia
1
Huang, Albert H.
1
Hung, Shin-Yuan
1
Hutter, Katja
1
Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Jevons, Colin
1
Kang, Tsan-Ching
1
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Journal of internet commerce
The journal of product & brand management
Journal of business research : JBR
78
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of internet marketing and advertising : IJIMA
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of marketing communications
31
Tourism management : research, policies, practice
30
Information systems research : ISR
28
Journal of management information systems : JMIS
25
Electronic commerce research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of hospitality marketing & management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
European journal of marketing : EJM
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
32
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1
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
3
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
4
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
5
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
6
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
7
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
8
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
9
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
10
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
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