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~isPartOf:"Journal of internet commerce"
~language:"eng"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type:"article"
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Advertising
Konsumentenverhalten
Werbung
Internet marketing
78
Online-Marketing
78
Consumer behaviour
52
Social Web
40
Social web
40
Online retailing
21
Online-Handel
21
E-commerce
19
Electronic Commerce
19
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
16
Relationship marketing
16
Website
16
Brand management
15
Markenführung
15
social media
14
Advertising effects
11
Internet
11
Werbewirkung
11
Confidence
9
Vertrauen
9
Marketing management
8
Marketingmanagement
8
Brand image
7
Markenimage
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
5
Social network
5
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5
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4
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54
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Aiken, K. Damon
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Lepkowska-White, Elzbieta
2
Mokhtar, Sany Sanuri Mohd
2
Shin, Sohyoun
2
Ahuja, Vandana
1
Akar, Erkan
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Al-Khalaf, Eiman
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Alam, Ansari Sarwar
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Alarcón-del-Amo, María-del-Carmen
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Published in...
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Journal of internet commerce
Journal of business research : JBR
206
Journal of retailing and consumer services
152
International journal of internet marketing and advertising : IJIMA
125
International journal of advertising : the review of marketing communications
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Journal of promotion management : innovations in planning and applied research
61
International journal of hospitality management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
46
The journal of product & brand management
46
Cogent business & management
42
International journal of advertising : the quarterly review of marketing communications
42
Electronic commerce research
40
Journal of advertising research
40
Information systems research : ISR
37
Journal of promotion management : JPM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of marketing
34
International journal of technology marketing : IJTMkt
31
Journal of marketing research : JMR
30
The journal of brand management : an international journal
30
International journal of consumer studies
29
Journal of electronic commerce research : JECR
29
Journal of management information systems : JMIS
29
Psychology & marketing
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
Asia Pacific journal of marketing and logistics
27
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
Journal of marketing management : MM
26
Marketing intelligence & planning
26
Journal of marketing research
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
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ECONIS (ZBW)
54
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
3
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
4
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
5
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
7
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
8
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
9
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
10
Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Sarah, Farah Hasan
;
Goi, Chai Lee
;
Chieng, Fayrere
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10012423620
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