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~isPartOf:"Journal of internet commerce"
~source:"econis"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
23
Markenführung
23
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
17
Internet marketing
15
Online-Marketing
15
Brand image
12
Markenimage
12
Beziehungsmarketing
10
Relationship marketing
10
Brand
6
Markenartikel
6
social media
6
Marketing management
5
Marketingmanagement
5
Confidence
4
Vertrauen
4
Customer integration
3
Kundenintegration
3
Personality psychology
3
Persönlichkeitspsychologie
3
Viral marketing
3
Virales Marketing
3
customer engagement
3
marketing
3
personal branding
3
Brand attitude
2
Brand loyalty
2
Facebook
2
Markentreue
2
Online retailing
2
Online-Handel
2
brand trust
2
branding
2
consumer engagement
2
millennials
2
self-branding
2
trust
2
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14
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17
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Aufsatz in Zeitschrift
Glossary included
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English
17
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Parks-Yancy, Rochelle
2
Al-Khalaf, Eiman
1
Baldus, Brian J.
1
Carneiro, Teresa Cristina Janes
1
Chen, Chih-ping
1
Choe, Pilsung
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Deng, Qi
1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Haverila, Kai
1
Haverila, Matti
1
Herjanto, Halimin
1
Hine, Michael J.
1
Hu, Lingshu
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Lepkowska-White, Elzbieta
1
Madupu, Vivek
1
McLaughlin, Caitlin
1
Mehdikhani, Rasoul
1
Minor-Cooley, Delonia
1
Nader, Nashwa
1
Nery, Maria Martins Rebouças
1
Rahman, Zillur
1
Ramos de Luna, Iviane
1
Reyneke, Mignon
1
Robertson, Jeandri
1
Saransomrurtai, Chayanin
1
Sincorá, Larissa Alves
1
Taraz, Roghayeh
1
Valmohammadi, Changiz
1
Wang, Yun
1
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Journal of internet commerce
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
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ECONIS (ZBW)
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17
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
3
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
4
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
5
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
6
Self as brand and brand as self : a 2x2 dimension conceptual model of self-
branding
in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
7
The power of the brand : personal
branding
and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
Saved in:
8
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
9
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
10
The effect of social media on perceived information credibility and decision making
Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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