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~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Brand image
Consumer behaviour
Virales Marketing
Social Web
76
Social web
76
Konsumentenverhalten
45
Internet marketing
40
Online-Marketing
40
social media
18
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Online retailing
14
Online-Handel
14
E-commerce
12
Electronic Commerce
12
Viral marketing
12
Confidence
10
Vertrauen
10
Internet
9
Markenimage
9
Social network
8
Soziales Netzwerk
8
Website
8
trust
7
Marketing management
6
Marketingmanagement
6
social commerce
6
Brand
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenartikel
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e-commerce
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marketing
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Advertising
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Advertising effects
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Customer integration
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Facebook
4
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Aslam, Wajeeha
2
Farhat, Kashif
2
Islam, Jamid Ul
2
Mokhtar, Sany Sanuri Mohd
2
Parks-Yancy, Rochelle
2
Adhikari, Kishalay
1
Akar, Erkan
1
Al-Khalaf, Eiman
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Alarcón-del-Amo, María-del-Carmen
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Anubha
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Aydın, Gökhan
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Changchit, Chuleeporn
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Chung, Jin-young
1
Connolly, Regina
1
Constantinides, Efthymios
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Copeland, Lauren
1
Cowley, Scott
1
Cutshall, Robert
1
Dabbous, Amal
1
Dangi, Hamendra Kumar
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Deng, Qi
1
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Dhun
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1
Fazli-Salehi, Reza
1
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1
Gaur, Sanjaya Singh
1
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1
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Journal of internet commerce
Journal of business research : JBR
256
Journal of retailing and consumer services
177
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Technological forecasting & social change : an international journal
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Journal of marketing communications
62
The journal of product & brand management
61
International journal of advertising : the review of marketing communications
58
The journal of brand management : an international journal
54
Tourism management : research, policies, practice
54
Information systems research : ISR
53
Journal of promotion management : innovations in planning and applied research
53
Psychology & marketing
50
Journal of management information systems : JMIS
46
International journal of hospitality management
44
International journal of consumer studies
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of electronic commerce research : JECR
43
Journal of marketing management : MM
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Cogent business & management
36
Electronic commerce research
36
Journal of travel and tourism marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
International journal of technology marketing : IJTMkt
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of hospitality marketing & management
31
International journal of electronic commerce : IJEC
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Asia Pacific journal of marketing and logistics
29
Business horizons
29
Journal of fashion marketing and management
29
Young consumers : insight and ideas for responsible marketers
29
International journal of business information systems : IJBIS
28
International journal of contemporary hospitality management
28
Journal of advertising research
28
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ECONIS (ZBW)
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
3
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
4
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
7
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Islam, Jamid Ul
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
8
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
9
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
10
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
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