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~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Viral marketing
Consumer behaviour
177
Konsumentenverhalten
177
Online retailing
85
Online-Handel
85
Electronic Commerce
55
Internet marketing
52
Online-Marketing
52
Social Web
45
Social web
45
Beziehungsmarketing
31
Relationship marketing
31
Confidence
26
Vertrauen
26
Innovation adoption
25
Innovationsakzeptanz
25
Customer satisfaction
23
Kundenzufriedenheit
23
Virales Marketing
23
Website
22
Brand management
20
Dienstleistungsqualität
20
Markenführung
20
Service quality
20
Internet
18
India
16
Indien
16
Mobile Business
15
Mobile business
15
trust
14
online shopping
13
Markenimage
12
social media
12
Einzelhandel
11
Retail trade
11
USA
11
United States
11
e-commerce
11
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82
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82
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English
82
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Aiken, K. Damon
3
Aslam, Wajeeha
2
Farhat, Kashif
2
Luna-Nevarez, Cuauhtemoc
2
Mokhtar, Sany Sanuri Mohd
2
Sipior, Janice C.
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Algharabat, Raed Salah
1
Amaya Rivas, Adriana A.
1
Angriawan, Arifin
1
Arizal N
1
Awan, Mahmood A.
1
Aydın, Gökhan
1
Balaji, M. S.
1
Barakat, Karine Aoun
1
Bat, Tuya
1
Bello, Vincent Deva
1
Bhatiasevi, Veera
1
Boush, David M.
1
Bylok, Felicjan
1
Carneiro, Teresa Cristina Janes
1
Changchit, Chuleeporn
1
Chawla, Deepak
1
Chen, Chih-ping
1
Chen, Chun-Der
1
Chi, Ting
1
Chieng, Fayrere
1
Chou, Shih Yung
1
Chung, Jin-young
1
Connolly, Regina
1
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Journal of internet commerce
Journal of business research : JBR
531
Journal of retailing and consumer services
445
The journal of product & brand management
251
The journal of brand management : an international journal
220
Psychology & marketing
145
International journal of hospitality management
132
Asia Pacific journal of marketing and logistics
123
Journal of marketing communications
103
International journal of internet marketing and advertising : IJIMA
98
European journal of marketing : EJM
96
Cogent business & management
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of international consumer marketing
89
International journal of consumer studies
78
Electronic commerce research
75
Journal of marketing
75
Journal of travel and tourism marketing
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
International journal of electronic marketing and retailing : IJEMR
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of strategic marketing
71
Marketing intelligence & planning
70
The journal of consumer marketing
69
Journal of global marketing
68
Marketing letters : a journal of research in marketing
68
Journal of the Academy of Marketing Science
66
Tourism management : research, policies, practice
65
Journal of fashion marketing and management
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Journal of promotion management : innovations in planning and applied research
59
International marketing review
56
Journal of hospitality marketing & management
56
Information systems research : ISR
55
International journal of contemporary hospitality management
55
Journal of retailing
55
International journal of advertising : the review of marketing communications
52
Journal of Islamic marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
50
The international review of retail, distribution and consumer research
50
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ECONIS (ZBW)
82
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
3
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
4
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
5
Reciprocal effects of word of mouse and online trust : a three-wave longitudinal study
Jamil, Raja Ahmed
;
Qayyum, Abdul
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10014320490
Saved in:
6
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
7
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
8
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
Saved in:
9
The role of online experience in the relationship between service convenience and future purchase intentions
Saha, Swapan Kumar
;
Duarte, Paulo
;
Silva, Susana C.
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 244-271
Persistent link: https://www.econbiz.de/10014288101
Saved in:
10
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
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