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~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Brand image
Kundenzufriedenheit
Virales Marketing
Social Web
76
Social web
76
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
40
Online-Marketing
40
social media
18
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Online retailing
14
Online-Handel
14
E-commerce
12
Electronic Commerce
12
Viral marketing
12
Confidence
10
Vertrauen
10
Internet
9
Markenimage
9
Social network
8
Soziales Netzwerk
8
Website
8
trust
7
Marketing management
6
Marketingmanagement
6
social commerce
6
Brand
5
Customer satisfaction
5
Markenartikel
5
e-commerce
5
marketing
5
Advertising
4
Advertising effects
4
Customer integration
4
Facebook
4
Gender
4
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1
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Article
24
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24
Aufsatz in Zeitschrift
24
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English
24
Author
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Aiyub, Asheefa Shaheen
1
Barakat, Karine Aoun
1
Carneiro, Teresa Cristina Janes
1
Chen, Chih-ping
1
Chung, Jin-young
1
Cowley, Scott
1
Dabbous, Amal
1
Dangi, Hamendra Kumar
1
Dholakia, Ruby R.
1
Dhun
1
Duan, Jingyi
1
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1
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1
Herjanto, Halimin
1
Hsu, Maxwell K.
1
Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Johnson, Ben
1
Kantamaa, Eveliina
1
Kelley, Brett
1
Kim, Yeong Gug
1
Kong, Sue
1
Korgaonkar, Pradeep
1
Leonard, Lori N. K.
1
MacMillan, Amy
1
Mehdikhani, Rasoul
1
Mero, Joel
1
Minor-Cooley, Delonia
1
Mumuni, Alhassan G.
1
Nery, Maria Martins Rebouças
1
O'Reilly, Kelley
1
Pacheco, Barney G.
1
Parks-Yancy, Rochelle
1
Parsad, Chandan
1
Petrescu, Maria
1
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1
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Published in...
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Journal of internet commerce
Journal of business research : JBR
151
Journal of retailing and consumer services
88
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Journal of marketing communications
46
The journal of product & brand management
45
Tourism management : research, policies, practice
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
The journal of brand management : an international journal
40
International journal of hospitality management
38
Information systems research : ISR
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of advertising : the review of marketing communications
32
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Technological forecasting & social change : an international journal
28
Journal of electronic commerce research : JECR
27
Journal of marketing
27
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
27
International journal of electronic marketing and retailing : IJEMR
24
Journal of marketing management : MM
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Electronic commerce research
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of travel and tourism marketing
22
Cogent business & management
21
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
21
Business horizons
20
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
International journal of consumer studies
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Asia Pacific journal of marketing and logistics
16
Journal of global marketing
16
Journal of marketing research : JMR
16
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
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ECONIS (ZBW)
24
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
3
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
4
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
5
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
6
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
7
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
8
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
9
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
10
The power of the brand : personal branding and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
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