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~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Social network"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Brand image
Social network
Virales Marketing
Social Web
75
Social web
75
Consumer behaviour
44
Konsumentenverhalten
44
Internet marketing
39
Online-Marketing
39
social media
18
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Online retailing
13
Online-Handel
13
E-commerce
12
Electronic Commerce
12
Viral marketing
12
Confidence
10
Vertrauen
10
Internet
9
Markenimage
9
Soziales Netzwerk
8
Website
8
trust
7
Marketing management
6
Marketingmanagement
6
social commerce
6
Brand
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenartikel
5
e-commerce
5
marketing
5
Advertising
4
Advertising effects
4
Customer integration
4
Facebook
4
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4
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26
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2
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Journal of internet commerce
Journal of business research : JBR
184
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of retailing and consumer services
81
International journal of internet marketing and advertising : IJIMA
74
Technological forecasting & social change : an international journal
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
50
Information systems research : ISR
48
Tourism management : research, policies, practice
48
Journal of management information systems : JMIS
47
International journal of hospitality management
44
The journal of product & brand management
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
The journal of brand management : an international journal
40
Electronic commerce research
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
International journal of advertising : the review of marketing communications
35
Psychology & marketing
33
International journal of business information systems : IJBIS
32
Journal of electronic commerce research : JECR
31
Journal of marketing management : MM
29
Journal of marketing
28
Business horizons
26
Cogent business & management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of promotion management : innovations in planning and applied research
26
Management information systems : mis quarterly
26
International journal of electronic marketing and retailing : IJEMR
24
International journal of contemporary hospitality management
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International journal of advertising : the quarterly review of marketing communications
22
Journal of hospitality marketing & management
22
Journal of travel and tourism marketing
22
International journal of consumer studies
21
Journal of marketing research : JMR
21
Journal of organizational computing and electronic commerce
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Electronic commerce research and applications
19
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ECONIS (ZBW)
26
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11
The power of the brand : personal branding and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
Saved in:
12
Social commerce success : antecedents of purchase intention and the mediating role of trust
Dabbous, Amal
;
Barakat, Karine Aoun
;
Sayegh, May Merhej
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 262-297
Persistent link: https://www.econbiz.de/10012258247
Saved in:
13
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
14
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
15
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
16
How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
Saved in:
17
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
18
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
19
Perceived helpfulness, perceived trustworthiness, and their impact upon social commerce users’ intention to seek shopping recommendations
Qin, Li
;
Kong, Sue
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10011432520
Saved in:
20
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
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