//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of internet commerce"
~subject:"Internet marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Social web
Brand management
23
Markenführung
23
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
17
Online-Marketing
15
Brand image
12
Markenimage
12
Beziehungsmarketing
10
Relationship marketing
10
Brand
6
Markenartikel
6
social media
6
Marketing management
5
Marketingmanagement
5
Confidence
4
Vertrauen
4
Customer integration
3
Kundenintegration
3
Personality psychology
3
Persönlichkeitspsychologie
3
Viral marketing
3
Virales Marketing
3
customer engagement
3
marketing
3
personal branding
3
Brand attitude
2
Brand loyalty
2
Facebook
2
Markentreue
2
Online retailing
2
Online-Handel
2
brand trust
2
branding
2
consumer engagement
2
millennials
2
self-branding
2
trust
2
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Glossary included
Working Paper
Article in journal
20
Language
All
English
20
Author
All
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Parks-Yancy, Rochelle
2
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Anisi, David
1
Baldus, Brian J.
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chen, Chih-ping
1
Choe, Pilsung
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Deng, Qi
1
Fathima, Arshiya
1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Hafez, Md.
1
Haverila, Kai
1
Haverila, Matti
1
Herjanto, Halimin
1
Hine, Michael J.
1
Hu, Lingshu
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Khan, Adil
1
Lepkowska-White, Elzbieta
1
Madupu, Vivek
1
McLaughlin, Caitlin
1
Mehdikhani, Rasoul
1
Minor-Cooley, Delonia
1
Nader, Nashwa
1
Nery, Maria Martins Rebouças
1
Pintado, Teresa
1
Rahman, Zillur
1
Ramos de Luna, Iviane
1
Reyneke, Mignon
1
Robertson, Jeandri
1
Sanchez, Joaquin
1
more ...
less ...
Published in...
All
Journal of internet commerce
Journal of business research : JBR
125
The journal of product & brand management
65
The journal of brand management : an international journal
63
International journal of internet marketing and advertising : IJIMA
59
Journal of retailing and consumer services
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
30
Journal of marketing communications
30
Journal of promotion management : innovations in planning and applied research
29
Business horizons
22
Journal of marketing management : MM
22
Marketing intelligence & planning
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of promotion management : JPM
17
Psychology & marketing
17
Journal of marketing
16
European journal of marketing : EJM
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of fashion marketing and management
14
Asia Pacific journal of marketing and logistics
13
European journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of strategic marketing
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Marketing theory
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of consumer studies
10
International journal of hospitality management
10
Journal of electronic commerce research : JECR
10
Journal of marketing analytics : JMA
10
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
3
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
6
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
7
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
8
Self as brand and brand as self : a 2x2 dimension conceptual model of self-
branding
in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
9
The power of the brand : personal
branding
and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
Saved in:
10
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->