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~isPartOf:"Journal of internet commerce"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Relationship marketing"
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Konsumentenverhalten
Markenartikel
Relationship marketing
Internet marketing
78
Online-Marketing
78
Consumer behaviour
53
Social Web
40
Social web
40
Online retailing
22
Online-Handel
22
E-commerce
20
Electronic Commerce
20
Viral marketing
19
Virales Marketing
19
Website
17
Beziehungsmarketing
16
Brand management
15
Markenführung
15
social media
14
Internet
13
Advertising effects
12
Werbewirkung
12
Advertising
9
Confidence
9
Vertrauen
9
Marketing management
8
Marketingmanagement
8
Werbung
8
Brand image
7
Markenimage
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
5
Social network
5
Soziales Netzwerk
5
Cognition
4
Credibility
4
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Article
58
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58
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58
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English
58
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Aiken, K. Damon
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Hopkins, Christopher D.
2
Lepkowska-White, Elzbieta
2
Mokhtar, Sany Sanuri Mohd
2
Pan, Yating
2
Shin, Sohyoun
2
Torres, Ivonne M.
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Ahuja, Vandana
1
Akar, Erkan
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Bat, Tuya
1
Bhatt, Anil
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chaiy, Seoil
1
Chawla, Deepak
1
Chen, Cheng-Hua
1
Chen, Chun-Der
1
Chieng, Fayrere
1
Choe, Pilsung
1
Chou, Shih Yung
1
Constantinides, Efthymios
1
Cooley, Delonia
1
Copeland, Lauren
1
Dangi, Hamendra Kumar
1
Deng, Qi
1
Deng, Xuefei Nancy
1
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Journal of internet commerce
Journal of business research : JBR
341
Journal of retailing and consumer services
198
Journal of marketing communications
166
International journal of advertising : the review of marketing communications
156
International journal of internet marketing and advertising : IJIMA
140
Journal of advertising research
117
International journal of advertising : the quarterly review of marketing communications
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Psychology & marketing
95
Journal of promotion management : innovations in planning and applied research
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
The journal of product & brand management
72
Journal of promotion management : JPM
70
International journal of hospitality management
67
International journal of electronic marketing and retailing : IJEMR
65
Journal of advertising : official publication of the American Academy of Advertising
61
The journal of brand management : an international journal
60
Journal of international consumer marketing
59
Asia Pacific journal of marketing and logistics
58
International marketing review
58
SpringerLink / Bücher
57
Journal of advertising
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of global marketing
55
Journal of international marketing
54
Journal of marketing
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Marketing intelligence & planning
52
Cogent business & management
47
International journal of consumer studies
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
46
European journal of marketing : EJM
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Young consumers : insight and ideas for responsible marketers
41
Journal of marketing management : MM
40
Electronic commerce research
39
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ECONIS (ZBW)
58
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58
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
4
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
5
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
6
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
7
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
8
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
9
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
10
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
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