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~isPartOf:"Journal of internet commerce"
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Consumer behaviour
88
Konsumentenverhalten
88
Internet marketing
78
Online-Marketing
78
Social Web
53
Social web
53
Beziehungsmarketing
43
Relationship marketing
43
E-commerce
38
Electronic Commerce
38
Online retailing
36
Online-Handel
36
Viral marketing
29
Virales Marketing
29
Brand management
23
Markenführung
23
Website
22
Internet
18
social media
17
Confidence
15
Vertrauen
15
Customer satisfaction
14
Kundenzufriedenheit
14
Brand image
13
Markenimage
13
Marketing management
12
Marketingmanagement
12
Advertising effects
11
Dienstleistungsqualität
11
Service quality
11
USA
11
United States
11
Werbewirkung
11
Einzelhandel
9
Retail trade
9
Advertising
8
trust
8
Brand
7
Customer integration
7
Kundenintegration
7
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139
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English
139
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Aiken, K. Damon
3
Hopkins, Christopher D.
3
Korgaonkar, Pradeep
3
Lepkowska-White, Elzbieta
3
Ahuja, Vandana
2
Alavi, Shirin
2
Aslam, Wajeeha
2
Awan, Mahmood A.
2
Baldus, Brian J.
2
Cudmore, B. Andrew
2
Farhat, Kashif
2
MacMillan, Amy
2
Mokhtar, Sany Sanuri Mohd
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Pan, Yating
2
Parks-Yancy, Rochelle
2
Petrescu, Maria
2
Raymond, Mary Anne
2
Shin, Sohyoun
2
Torres, Ivonne M.
2
Trivedi, Jay
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Abdullah, A. B. M.
1
Abubakar, A. Mohammed
1
Acer, Adam S.
1
Ahmad, Asad
1
Aiyub, Asheefa Shaheen
1
Akar, Erkan
1
Akar, Ezgi
1
Al-Khalaf, Eiman
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Algharabat, Raed Salah
1
Amar, Raju G.
1
Amaya Rivas, Adriana A.
1
Angriawan, Arifin
1
Anisi, David
1
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Journal of internet commerce
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
139
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1
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139
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date (oldest first)
1
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
2
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
3
The nexus between social media
marketing
efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
4
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
5
How does conformity shape influencer
marketing
in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
6
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
7
Influencer
marketing
: role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
8
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
9
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
10
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
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