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~isPartOf:"Journal of internet commerce"
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Internet marketing
78
Online-Marketing
78
Consumer behaviour
53
Konsumentenverhalten
53
Social Web
40
Social web
40
Online retailing
22
Online-Handel
22
E-commerce
20
Electronic Commerce
20
Viral marketing
19
Virales Marketing
19
Website
17
Beziehungsmarketing
16
Relationship marketing
16
Brand management
15
Markenführung
15
social media
14
Internet
13
Advertising effects
12
Werbewirkung
12
Advertising
9
Confidence
9
Vertrauen
9
Marketing management
8
Marketingmanagement
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Werbung
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Markenimage
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Kundenzufriedenheit
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marketing
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trust
6
Customer integration
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Experiment
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Kundenintegration
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5
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English
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Lepkowska-White, Elzbieta
4
Torres, Ivonne M.
3
Ahuja, Vandana
2
Aiken, K. Damon
2
Alavi, Shirin
2
Aslam, Wajeeha
2
Awan, Mahmood A.
2
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Farhat, Kashif
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Hopkins, Christopher D.
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Mokhtar, Sany Sanuri Mohd
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Acer, Adam S.
1
Akar, Erkan
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Al-Khalaf, Eiman
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Alam, Ansari Sarwar
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Alarcón-del-Amo, María-del-Carmen
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Amaya Rivas, Adriana A.
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Chai Wen Teoh
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Chaiy, Seoil
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Changchit, Chuleeporn
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1
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Journal of internet commerce
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
262
SpringerLink / Bücher
262
International journal of advertising : the review of marketing communications
260
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
189
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
International marketing review
150
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
Journal of international marketing
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Springer eBook Collection
119
Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
NBER working paper series
94
Tourism management : research, policies, practice
93
Information systems research : ISR
92
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
European journal of operational research : EJOR
90
Business horizons
89
Journal of international consumer marketing
88
The journal of product & brand management
86
Journal of marketing management : MM
85
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
84
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ECONIS (ZBW)
83
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
4
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
5
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
6
Social Media Influencer Marketing : Commentary on the Special Issue
Kian Yeik Koay
;
Tjiptono, Fandy
;
Chai Wen Teoh
;
Memon, …
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S1-S3
Persistent link: https://www.econbiz.de/10014287950
Saved in:
7
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
8
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
9
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
10
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
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