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~isPartOf:"Journal of macromarketing"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
~type:"article"
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Marketingmanagement
Marketingtheorie
Marketing
42
macromarketing
14
Marketing theory
12
marketing systems
11
Marketing management
10
sustainability
8
Corporate Social Responsibility
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marketing ethics
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Layton, Roger A.
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Wooliscroft, Ben
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Brychkov, Dmitry
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Journal of macromarketing
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of marketing management : MM
26
European journal of marketing : EJM
24
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Marketing theory
22
Journal of Islamic marketing : JIMA
20
Journal of marketing
20
Journal of the Academy of Marketing Science
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of strategic marketing
19
AMS review : official publication of the Academy of Marketing Science
17
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
Journal of historical research in marketing
16
Business horizons
12
Journal of research in marketing and entrepreneurship : JRME
12
Marketing intelligence & planning
12
International journal of islamic marketing and branding
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Australasian marketing journal
7
Journal of Islamic marketing
7
Journal of marketing communications
7
Journal of marketing education : JME
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European research studies
6
The marketing review
6
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
International business review : the official journal of the European International Business Academy
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of business strategy
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice : JMTP
5
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ECONIS (ZBW)
21
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1
The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
Boundary interweaving : the boundary-making strategy for multicultural coexistence in marketing systems
Yee Wen Lim
;
French, Juliana Angeline
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 553-574
Persistent link: https://www.econbiz.de/10014584754
Saved in:
3
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
4
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
5
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
6
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
7
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
8
A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz
;
Stanton, Julie
;
Klein, Thomas A.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012485417
Saved in:
9
Macro marketing comes of age
Lehamnn, Donald R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 146-149
Persistent link: https://www.econbiz.de/10012485424
Saved in:
10
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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