//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising effects"
~subject:"Internet marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Internet marketing
Consumer behaviour
379
Konsumentenverhalten
379
Werbewirkung
135
Online-Marketing
100
Advertising
97
Werbung
95
Social Web
83
Social web
83
Brand image
74
Brand management
74
Markenführung
74
Markenimage
74
Viral marketing
55
Virales Marketing
55
Online retailing
46
Online-Handel
46
Beziehungsmarketing
36
Relationship marketing
36
Marketing management
35
Marketingmanagement
35
E-commerce
34
Electronic Commerce
34
Brand
30
Markenartikel
30
Emotion
27
Experiment
25
social media
25
advertising
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Confidence
22
Vertrauen
22
Cognition
17
Internet
17
Kognition
17
Personalization
15
Personalisierung
14
Personality psychology
14
more ...
less ...
Online availability
All
Undetermined
145
Free
9
Type of publication
All
Article
189
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
190
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
190
Author
All
Muehling, Darrel D.
5
Kim, Soojung
4
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Lee, Joonghwa
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Varan, Duane
3
Bailey, Ainsworth Anthony
2
Dalakas, Vassilis
2
Duan, Wenjing
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Ju, Ilyoung
2
Jung, A-Reum
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pentina, Iryna
2
Qahri-Saremi, Hamed
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Srivastava, R. K.
2
Torres, Ivonne M.
2
Tsiotsou, Rodoula H.
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Weber, T. J.
2
Wu, Linwan
2
Zhang, Jie Jennifer
2
Zhang, Lixuan
2
Zúñiga, Miguel Ángel
2
Aghakhani, Hamed
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
more ...
less ...
Published in...
All
Journal of management information systems : JMIS
Journal of marketing communications
Journal of business research : JBR
299
Journal of retailing and consumer services
195
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : innovations in planning and applied research
88
Journal of promotion management : JPM
74
Psychology & marketing
74
The journal of product & brand management
73
Journal of advertising research
72
International journal of hospitality management
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
The journal of brand management : an international journal
50
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing letters : a journal of research in marketing
49
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
European journal of marketing : EJM
42
Journal of marketing
42
International journal of consumer studies
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Young consumers : insight and ideas for responsible marketers
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
36
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
33
International journal of contemporary hospitality management
33
Journal of global marketing
32
Journal of electronic commerce research : JECR
31
more ...
less ...
Source
All
ECONIS (ZBW)
190
Showing
1
-
10
of
190
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
7
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
8
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
9
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
10
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->