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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Anderson, Ashton"
~person:"Bapna, Ravi"
~person:"Cao, Zike"
~person:"Tan, Yong"
~subject:"Beziehungsmarketing"
~subject:"Digital platform"
~subject:"Internet"
~subject:"Mechanismus-Design-Theorie"
~subject:"Online-Handel"
~subject:"Social Web"
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Beziehungsmarketing
Digital platform
Internet
Mechanismus-Design-Theorie
Online-Handel
Social Web
Viral marketing
6
Virales Marketing
6
Internet marketing
5
Online-Marketing
5
Social web
5
Anreiz
2
Experiment
2
Incentives
2
Leistungsanreiz
2
Online retailing
2
Performance incentive
2
eWOM
2
Consumer behaviour
1
Digitale Plattform
1
E-commerce
1
E-commerce platform
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Electronic Commerce
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Feldforschung
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Field research
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Information behaviour
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Information dissemination
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Informationsverbreitung
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Informationsverhalten
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Innovation diffusion
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Innovationsdiffusion
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Konsumentenverhalten
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Leistungsmotivation
1
Mechanism design
1
Motivation
1
Online marketing
1
Preismanagement
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Price promotion
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Pricing strategy
1
Product uncertainty
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Anderson, Ashton
Bapna, Ravi
Cao, Zike
Tan, Yong
Gopinath, Shyam
4
Schweidel, David A.
3
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Duan, Wenjing
2
Fossen, Beth L.
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
2
Proserpio, Davide
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Ameri, Mina
1
Aral, Sinan
1
Averbeck, Joshua M.
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Bartov, Eli
1
Bell, David R.
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Bendle, Neil T.
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Benlian, Alexander
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Bhaskaran, Vikram
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Boh, Wai Fong
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
4
Journal of electronic commerce research : JECR
1
Kelley School of Business Research Paper
1
MIS quarterly
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ECONIS (ZBW)
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1
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
2
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
3
Stimulating online reviews by combining financial incentives and social norms
Burtch, Gordon
;
Hong, Yili
;
Bapna, Ravi
;
Griskevicius, …
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2065-2082
Persistent link: https://www.econbiz.de/10011873959
Saved in:
4
The structural virality of online diffusion
Goel, Sharad
;
Anderson, Ashton
;
Hofman, Jake
;
Watts, …
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011432943
Saved in:
5
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
6
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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