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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Aral, Sinan"
~person:"Tan, Yong"
~person:"Tucker, Catherine"
~subject:"Customer integration"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online retailing"
~subject:"Social Web"
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
3
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ECONIS (ZBW)
6
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1
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
2
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
3
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
4
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
5
Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
Saved in:
6
Creating social contagion through viral product design : a randomized trial of peer influence in networks
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1623-1639
Persistent link: https://www.econbiz.de/10009312526
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