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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Duan, Wenjing"
~person:"Proserpio, Davide"
~person:"Tucker, Catherine"
~subject:"Consumer behaviour"
~subject:"Data mining"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"e-commerce"
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7
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6
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4
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online reviews
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Duan, Wenjing
Proserpio, Davide
Tucker, Catherine
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Schweidel, David A.
3
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Decision support systems : DSS ; the international journal
1
Electronic commerce research and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of retailing
1
Marketing science
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Zhou, W. and Duan, W. (2012). How Does the Distribution of Word-of-Mouth across Websites Affect Online Retail Sales? Proceedings of the Eleventh Workshop on E-business of International Conference on Information Systems (WeB), Orlando, FL
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ECONIS (ZBW)
7
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1
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
3
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
6
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
7
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
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