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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Viral marketing
108
Virales Marketing
108
Social Web
67
Social web
67
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
53
Online-Marketing
52
Online retailing
31
word of mouth
25
online reviews
22
E-commerce
20
Electronic Commerce
20
social media
18
user-generated content
16
Advertising effects
12
Data Mining
12
Data mining
12
Werbewirkung
12
Personalisierung
10
Personalization
10
Advertising
9
Social network
9
Social relations
9
Soziale Beziehungen
9
Soziales Netzwerk
9
Werbung
9
advertising
9
online word of mouth
8
Customer integration
7
Kundenintegration
7
Relationship marketing
7
Digital platform
6
Digitale Plattform
6
electronic word of mouth
6
online word-of-mouth
6
social networks
6
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English
43
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Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Lambrecht, Anja
2
Proserpio, Davide
2
Tucker, Catherine
2
Xu, Jingjun
2
Agarwal, Ritu
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Bell, David R.
1
Bendle, Neil T.
1
Boh, Wai Fong
1
Cao, Zike
1
Chan, Tat
1
Che, Hai
1
Chevalier, Judith A.
1
Choi, HanByeol Stella
1
Choi, Jeonghye
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Devaraj, Sarv
1
Dover, Yaniv
1
Du, Qianzhou
1
Duan, Wenjing
1
Fan, Weiguo
1
Fang, Limin
1
Gao, Guodong
1
Godes, David
1
Goh, Kim Huat
1
Gopinath, Shyam
1
Gunarathne, Priyanga
1
Gupta, Alok
1
Hauser, John R.
1
Heng, Cheng Suang
1
Huang, Jianxiong
1
Hui, Kai-Lung
1
Janze, Christian
1
Jung, Jaehwuen
1
Karaman, Hülya
1
Kehoe, Juan Luo
1
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Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
73
Journal of business research : JBR
65
International journal of hospitality management
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Information systems research : ISR
26
Tourism management : research, policies, practice
25
Journal of hospitality marketing & management
24
International journal of contemporary hospitality management
21
International journal of internet marketing and advertising : IJIMA
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Cogent business & management
15
Electronic commerce research
15
Journal of internet commerce
15
The journal of services marketing
15
Journal of electronic commerce research : JECR
14
The journal of product & brand management
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing
12
Journal of retailing
12
Journal of service research : JSR
12
Psychology & marketing
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of electronic commerce : IJEC
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing communications
11
Marketing letters : a journal of research in marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of consumer studies
8
Journal of international consumer marketing
8
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ECONIS (ZBW)
43
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
3
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
4
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
5
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
6
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
7
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
8
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
9
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
10
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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