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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Kundenbindungsprogramm"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
Loyalty program
21
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
8
Relationship marketing
8
USA
7
United States
7
Mobile Business
5
Mobile business
5
Einzelhandel
4
Loyalty programs
4
Retail trade
4
Sales promotion
4
Verkaufsförderung
4
Rabatt
3
Rebate
3
Retailing
3
Advertising effects
2
Direct marketing
2
Direktmarketing
2
Experiment
2
Food retailing
2
Lebensmitteleinzelhandel
2
Loyalty program design
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Private consumption
2
Privater Konsum
2
Theorie
2
Theory
2
Werbewirkung
2
Big Data
1
Big data
1
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English
21
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Breugelmans, Els
4
Bijmolt, Tammo H. A.
3
Dorotic, Matilda
2
Ha, Young
2
Im, Hyunjoo
2
Liu-Thompkins, Yuping
2
Venkatesan, Rajkumar
2
Yancey, Scott
2
Bacile, Todd J.
1
Banerjee, Sy
1
Banerjee, Syagnik
1
Basso, Leonardo J.
1
Bawa, Kapil
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Chun, So Yeon
1
Dong, Beibei
1
Fang, Eric
1
Farris, Paul W.
1
Flores, Constanza
1
Fok, Dennis
1
Gardete, Pedro
1
Geng, Xianjun
1
Goldsmith, Ronald E.
1
He, Jia
1
Huang, Yanliu
1
Hui, Sam K.
1
Inman, Jeffrey
1
Ittersum, Koert van
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Liu, De
1
Liu, Yuping
1
Lu, Xianghua
1
McDowell, Danielle
1
Montoya, Ricardo
1
Neslin, Scott A.
1
Park, C. Whan
1
Park, Young-Hoon
1
Pennings, Joost M. E.
1
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Journal of marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
21
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
4
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
5
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
6
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
7
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
8
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
9
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
10
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
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