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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
669
Konsumentenverhalten
669
Online retailing
467
Online-Handel
467
Electronic Commerce
460
Social Web
417
Social web
417
E-commerce
366
Online-Marketing
354
Internet marketing
332
Beziehungsmarketing
221
Relationship marketing
221
Einzelhandel
187
Retail trade
183
Deutschland
142
Internet
140
Germany
132
Customer satisfaction
123
Kundenzufriedenheit
123
Viral marketing
120
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113
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113
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75
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75
Website
74
Dienstleistungsqualität
72
Markenimage
72
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72
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71
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Digitalisierung
60
Theorie
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54
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Dwivedi, Yogesh Kumar
3
Janakiraman, Ramkumar
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
Ismagilova, Elvira
2
Kannan, P. K.
2
Lu, Shijie
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Moro, Sérgio
2
Rishika, Rishika
2
Septianto, Felix
2
Shankar, Amit
2
Skiera, Bernd
2
Slade, Emma
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
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1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
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1
Antwi, Collins Opoku
1
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1
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1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Backaler, Joel
1
Badgaiyan, Anant Jyoti
1
Bai, Yanzhuang
1
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Deutscher Dialogmarketing Verband
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Journal of marketing
Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
130
International journal of hospitality management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of marketing communications
40
Journal of management information systems : JMIS
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of hospitality marketing & management
33
Electronic commerce research
32
Psychology & marketing
31
Journal of electronic commerce research : JECR
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of travel and tourism marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
International journal of consumer studies
18
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
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ECONIS (ZBW)
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31
Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
Saved in:
32
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
33
What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo
;
Park, Inyoung
;
Lee, Daeho
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
Saved in:
34
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
35
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
36
Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Li, Kunlin
;
Chen, Yuhan
;
Zhang, Liyi
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268995
Saved in:
37
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
38
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
39
User engagement for mobile payment service providers : introducing the social media engagement model
Grover, Purva
;
Kar, Arpan Kumar
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171981
Saved in:
40
How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo
;
Silva, Susana C.
;
Ferreira, Margarida …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
Saved in:
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