//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
338
Relationship marketing
338
Consumer behaviour
151
Konsumentenverhalten
151
Customer satisfaction
84
Kundenzufriedenheit
84
Dienstleistungsqualität
83
Service quality
83
Brand management
42
Markenführung
42
Lieferantenmanagement
38
Supplier relationship management
38
Social Web
37
Social web
37
Customer integration
33
Kundenintegration
33
Customer value
32
Kundenwert
32
Internet marketing
27
Online-Marketing
27
Customer service
26
Dienstleistungssektor
26
Kundenservice
26
Service industry
26
Brand
25
Brand image
25
Markenartikel
25
Markenimage
25
Salespeople
24
USA
24
United States
24
Verkaufspersonal
24
Beschwerdemanagement
23
Complaint management
23
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
E-commerce
18
Einzelhandel
18
more ...
less ...
Online availability
All
Undetermined
150
Free
4
Type of publication
All
Article
337
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
338
Aufsatz in Zeitschrift
338
Case study
3
Fallstudie
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
338
Author
All
Kumar, V.
10
Palmatier, Robert W.
9
Wieseke, Jan
8
Homburg, Christian
7
Ruyter, Ko de
6
Verhoef, Peter C.
6
Eisingerich, Andreas B
5
Haws, Kelly L.
5
Hollebeek, Linda D.
5
Auh, Seigyoung
4
Beatty, Sharon E.
4
Bolton, Ruth N.
4
Brodie, Roderick J.
4
Doorn, Jenny van
4
Eggert, Andreas
4
Evanschitzky, Heiner
4
Fang, Eric
4
Grewal, Rajdeep
4
Lemon, Katherine N.
4
Reinartz, Werner J.
4
Sesé, F. Javier
4
Wangenheim, Florian von
4
Alavi, Sascha
3
Dong, Beibei
3
Falk, Tomas
3
Ferraro, Rosellina
3
Fornell, Claes
3
Garnefeld, Ina
3
Gong, Taeshik
3
Grewal, Dhruv
3
Habel, Johannes
3
Haumann, Till
3
Houston, Mark B.
3
Hoyer, Wayne D.
3
Huang, Ming-Hui
3
Leckie, Civilai
3
Libai, Barak
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Parasuraman, A.
3
more ...
less ...
Published in...
All
Journal of marketing
Journal of service research : JSR
Marketing intelligence & planning
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
The journal of brand management : an international journal
101
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
more ...
less ...
Source
All
ECONIS (ZBW)
338
Showing
1
-
10
of
338
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainable
customer
relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
6
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
7
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
8
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
9
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
10
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->