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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Springer eBook Collection / Business and Economics"
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Search: "Customer relationship management"
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Subject
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Beziehungsmarketing
310
Relationship marketing
310
Consumer behaviour
105
Konsumentenverhalten
105
Customer satisfaction
71
Kundenzufriedenheit
71
Dienstleistungsqualität
66
Service quality
66
Deutschland
49
Germany
49
Lieferantenmanagement
44
Supplier relationship management
44
Theorie
39
Theory
39
Kundenwert
35
Customer value
34
Kundenmanagement
33
Customer service
28
Kundenservice
28
Kundenintegration
26
Customer integration
25
Dienstleistungssektor
24
Service industry
24
Brand management
23
Markenführung
23
Beschwerdemanagement
22
Complaint management
22
USA
22
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22
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21
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21
Marketingmanagement
20
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20
Social web
20
Marketing management
19
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18
Dienstleistung
17
Viral marketing
17
Virales Marketing
17
E-commerce
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15
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247
German
73
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Kumar, V.
10
Palmatier, Robert W.
9
Wieseke, Jan
8
Homburg, Christian
7
Ruyter, Ko de
6
Verhoef, Peter C.
6
Eisingerich, Andreas B
5
Haws, Kelly L.
5
Auh, Seigyoung
4
Beatty, Sharon E.
4
Bolton, Ruth N.
4
Brodie, Roderick J.
4
Doorn, Jenny van
4
Eggert, Andreas
4
Evanschitzky, Heiner
4
Fang, Eric
4
Grewal, Rajdeep
4
Lemon, Katherine N.
4
Neslin, Scott A.
4
Reinartz, Werner J.
4
Sesé, F. Javier
4
Wangenheim, Florian von
4
Alavi, Sascha
3
Dong, Beibei
3
Falk, Tomas
3
Ferraro, Rosellina
3
Fornell, Claes
3
Garnefeld, Ina
3
Grewal, Dhruv
3
Habel, Johannes
3
Haumann, Till
3
Helm, Sabrina
3
Hollebeek, Linda D.
3
Houston, Mark B.
3
Hoyer, Wayne D.
3
Huang, Ming-Hui
3
Libai, Barak
3
Lilien, Gary L.
3
Parasuraman, A.
3
Polo-Redondo, Yolanda
3
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Journal of marketing
Journal of service research : JSR
Springer eBook Collection / Business and Economics
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
187
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
320
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1
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10
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320
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
5
Customer orientation and financial performance : women in top management teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
6
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
7
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
8
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
9
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
10
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
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