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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"Schätzung"
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Markenführung
Schätzung
Brand image
117
Markenimage
117
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
80
Brand
40
Markenartikel
40
Personality psychology
24
Persönlichkeitspsychologie
24
Beziehungsmarketing
19
Marketing management
19
Marketingmanagement
19
Relationship marketing
19
Advertising effects
12
Brand extension
12
Markentransfer
12
Werbewirkung
12
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Social web
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brand equity
9
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8
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8
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7
Internationales Marketing
7
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6
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6
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6
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5
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5
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5
Designation of origin
5
Firmenimage
5
Herkunftsbezeichnung
5
Kognition
5
New product development
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5
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Article
81
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81
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Khamitov, Mansur
3
Puzakova, Marina
3
Ailawadi, Kusum L.
2
Brasel, S. Adam
2
Carson, Stephen J.
2
Dahl, Darren W.
2
Heerde, Harald J. van
2
Houston, Mark B.
2
Kwak, Hyokjin
2
Lehmann, Donald R.
2
MacInnis, Deborah J.
2
Sorescu, Alina
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Angle, Justin
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Baker, Thomas L.
1
Balachander, Subramanian
1
Ballings, Michel
1
Batra, Rajeev
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bitner, Mary Jo
1
Bodur, H. Onur
1
Brady, Michael K.
1
Breiner, Florian
1
Breugelmans, Els
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Calantone, Roger J.
1
Carlson, Kurt
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
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Journal of marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
356
The journal of brand management : an international journal
283
The journal of product & brand management
281
Journal of retailing and consumer services
166
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing intelligence & planning
64
International journal of hospitality management
61
Discussion paper series / IZA
56
Journal of strategic marketing
55
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
Marketing letters : a journal of research in marketing
46
Cogent business & management
45
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Tourism management : research, policies, practice
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of marketing management : MM
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
81
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81
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
How has the effect of brand
personality
on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
6
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
7
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
8
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
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