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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Corporate Social Responsibility"
~subject:"E-commerce"
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Brand image
Consumer behaviour
Corporate Social Responsibility
E-commerce
Konsumentenverhalten
10
Beziehungsmarketing
5
Relationship marketing
5
Marketing management
4
Marketingmanagement
4
Customer value
3
Kundenwert
3
customer engagement
3
customer lifetime value
3
Markenimage
2
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2
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Corporate social responsibility
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10
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Choi, Woo Jin
Kumar, V.
Chintagunta, Pradeep K.
10
Guzman, Francisco
9
Hauser, John R.
9
Grewal, Dhruv
8
Meyer, Robert J.
8
Sun, Baohong
8
Iyengar, Radha
7
Palmatier, Robert W.
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Arora, Neeraj
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Desai, Preyas S.
5
Feinberg, Fred M.
5
Gordon, Brett R.
5
Haws, Kelly L.
5
Luo, Xueming
5
MacInnis, Deborah J.
5
Salisbury, Linda Court
5
Schreier, Martin
5
Shin, Jiwoong
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wilbur, Kenneth C.
5
Ailawadi, Kusum L.
4
Allenby, Greg M.
4
Bijmolt, Tammo H. A.
4
Chandukala, Sandeep R.
4
Dahl, Darren W.
4
Danaher, Peter J.
4
Dzyabura, Daria
4
Fader, Peter
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Hamilton, Ryan
4
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of business research : JBR
2
Journal of international marketing
2
SpringerLink / Bücher
2
Customer engagement marketing
1
Handbook of research on customer engagement
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Journal of international trade & commerce
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Psychology & marketing
1
Springer Texts in Business and Economics
1
Springer eBook Collection / Business and Management
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ECONIS (ZBW)
10
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1
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10
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10
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articles prioritized
date (newest first)
date (oldest first)
1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
5
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
7
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
8
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
9
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
10
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
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