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~isPartOf:"Journal of marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~subject:"Expectation formation"
~subject:"Verkaufsförderung"
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Search: subject_exact:"Consumer promotion"
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Expectation formation
Verkaufsförderung
Sales promotion
36
Consumer behaviour
20
Konsumentenverhalten
20
Preismanagement
19
Pricing strategy
19
Low-cost strategy
7
Niedrigpreisstrategie
7
Theorie
7
Theory
7
price promotion
5
Preisdifferenzierung
4
Price discrimination
4
Price promotions
4
Feldforschung
3
Field experiments
3
Field research
3
Food retailing
3
Game theory
3
Lebensmitteleinzelhandel
3
Rabatt
3
Rebate
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Spieltheorie
3
Advertising
2
Advertising effects
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Asymmetric information
2
Asymmetrische Information
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Discrete choice
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Diskrete Entscheidung
2
Emotion
2
Erwartungsbildung
2
Event marketing
2
Event-Marketing
2
Experiment
2
Internet marketing
2
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35
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Liu, Yan
2
Tsiros, Michael
2
Alavi, Sascha
1
Arora, Neeraj
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Balachander, Subramanian
1
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1
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1
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1
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1
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1
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1
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1
Dost, Florian
1
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1
Elberg, Andrés
1
Erdem, Tülin
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1
Fisher, Geoffrey
1
Fu, Frank Q.
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Gardete, Pedro M.
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Journal of marketing
Quantitative marketing and economics : QME
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of revenue and pricing management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
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ECONIS (ZBW)
36
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
3
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
4
Price promotions and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
5
Prices and promotions in U.S. retail markets
Hitsch, Güenter J.
;
Hortaçsu, Ali
;
Lin, Xiliang
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 289-368
Persistent link: https://www.econbiz.de/10012818135
Saved in:
6
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
7
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
8
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
9
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
10
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
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