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~isPartOf:"Journal of marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"social media"
~subject:"word of mouth"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
social media
word of mouth
Viral marketing
53
Virales Marketing
53
Consumer behaviour
32
Konsumentenverhalten
32
Social Web
25
Social web
25
Internet marketing
20
Online-Marketing
20
Beziehungsmarketing
10
Online retailing
10
Online-Handel
10
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Emotion
6
Social network
6
Soziales Netzwerk
6
Customer satisfaction
5
Customer value
5
Kundenwert
5
Kundenzufriedenheit
5
Marketing management
4
Marketingmanagement
4
influencer marketing
4
online reviews
4
Advertising
3
Confidence
3
Einzelhandel
3
Retail trade
3
Social relations
3
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USA
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negative reviews
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25
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Article in journal
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25
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English
25
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Kannan, P. K.
2
Kumar, V.
2
Adamopoulos, Panagiotis
1
Allard, Thomas
1
Andrews, Michelle
1
Bagaas, Ingrid K.
1
Ballings, Michel
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Bezawada, Ram
1
Bonezzi, Andrea
1
Boon Liat Cheng
1
Brady, Michael K.
1
Brandão, Amélia Maria Pinto da Cunha
1
Brusco, Michael J.
1
Carlson, Kurt
1
Carson, Stephen J.
1
Caryn Kar Yan Ng
1
Cavanaugh, Lisa A.
1
Cham Tat Huei
1
Chen, Zoey
1
Dahl, Darren W.
1
Dixit, Saumya
1
Dunn, Lea H.
1
Giese, Joan L.
1
Godek, John
1
Goldenberg, Jacob
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Gu, Flora Fang
1
Gu, Xian
1
Gurel-Atay, Eda
1
Hada, Mahima
1
Herhausen, Dennis
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Hydock, Chris
1
Jain, Manu
1
Janakiraman, Ramkumar
1
Joshi, Amit M.
1
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Journal of marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
45
Journal of business research : JBR
28
International journal of internet marketing and advertising : IJIMA
23
Journal of hospitality marketing & management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing communications
17
Information systems research : ISR
15
Psychology & marketing
15
International journal of hospitality management
13
Journal of travel and tourism marketing
13
Cogent business & management
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
Journal of service research : JSR
11
Journal of strategic marketing
11
The journal of services marketing
11
Journal of marketing research
10
The journal of product & brand management
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of internet commerce
9
Journal of management information systems : JMIS
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of promotion management : innovations in planning and applied research
8
The service industries journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the review of marketing communications
6
International journal of business information systems : IJBIS
6
International journal of consumer studies
6
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Management information systems : mis quarterly
6
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ECONIS (ZBW)
25
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25
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
4
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
5
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
6
Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth
Todri, Vilma
;
Adamopoulos, Panagiotis
;
Andrews, Michelle
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 118-140
Persistent link: https://www.econbiz.de/10013258880
Saved in:
7
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
8
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
Saved in:
9
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
10
Negative reviews, positive impact : consumer empathetic responding to unfair word of mouth
Allard, Thomas
;
Dunn, Lea H.
;
White, Katherine
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 86-108
Persistent link: https://www.econbiz.de/10012231631
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