//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,035
Konsumentenverhalten
1,035
Brand management
604
Markenführung
604
Brand image
503
Markenimage
503
Brand
385
Markenartikel
381
Beziehungsmarketing
231
Relationship marketing
231
Social Web
125
Social web
125
Internet marketing
104
Online-Marketing
104
Luxury goods
89
Luxusgüter
89
Advertising effects
79
Emotion
79
Werbewirkung
79
Marketing management
73
Marketingmanagement
72
Viral marketing
60
Virales Marketing
60
Brand loyalty
58
Preismanagement
58
Pricing strategy
58
Customer satisfaction
46
Kundenzufriedenheit
46
Personality psychology
46
Persönlichkeitspsychologie
46
USA
46
United States
45
Markentreue
44
Einzelhandel
43
Retail trade
43
Corporate Social Responsibility
39
Corporate social responsibility
39
Advertising
38
Brand extension
37
Markentransfer
37
more ...
less ...
Online availability
All
Undetermined
566
Free
38
Type of publication
All
Article
1,025
Book / Working Paper
10
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1,035
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
1,035
Author
All
Guzman, Francisco
10
Grewal, Dhruv
8
Fetscherin, Marc
7
Palmatier, Robert W.
7
Grappi, Silvia
6
Johnson, Lester W.
6
Kumar, V.
6
MacInnis, Deborah J.
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Baxter, Stacey M.
5
Dwivedi, Abhishek
5
Haws, Kelly L.
5
Hegner, Sabrina
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
Kulczynski, Alicia
5
Schreier, Martin
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Walker Reczek, Rebecca
5
White, Katherine
5
Zarantonello, Lia
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Gabrielli, Veronica
4
Gil Saura, Irene
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kang, Jiyun
4
Kara, Selcan
4
Loureiro, Sandra Maria Correia
4
Machado, Joana César
4
Melnyk, Valentyna
4
Phau, Ian
4
Romani, Simona
4
Sarkar, Abhigyan
4
Taute, Harry A.
4
Ahmed, Zafar U.
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of marketing
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
1,972
Journal of retailing and consumer services
1,931
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
304
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
more ...
less ...
Source
All
ECONIS (ZBW)
1,035
Showing
1
-
10
of
1,035
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
10
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->