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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
2
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
5
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
6
The behavioral aspects of pricing
Maxwell, Sarah M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566001
Saved in:
7
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
8
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
9
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745623
Saved in:
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