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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Houston, Mark B."
~person:"Lam, Son K."
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Beziehungsmarketing
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Houston, Mark B.
Lam, Son K.
Palmatier, Robert W.
10
Kumar, V.
9
Homburg, Christian
7
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6
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4
Grewal, Rajdeep
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Journal of the Academy of Marketing Science
4
Journal of service research
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
6
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1
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
2
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
3
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
4
Know your customer : how salesperson perceptions of customer relationship quality form and influence account profitability
Mullins, Ryan R.
;
Ahearne, Michael
;
Lam, Son K.
;
Hall, …
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 38-58
Persistent link: https://www.econbiz.de/10010463459
Saved in:
5
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
6
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
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