//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Bijmolt, Tammo H. A."
~person:"Choi, Woo Jin"
~person:"Hamilton, Ryan"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
E-commerce
Konsumentenverhalten
15
Beziehungsmarketing
7
Relationship marketing
7
Markenimage
4
Marketing management
4
Marketingmanagement
4
Customer value
3
Kundenwert
3
customer engagement
3
customer lifetime value
3
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Social Web
2
Social relations
2
Social web
2
Soziale Beziehungen
2
Theorie
2
Theory
2
social influence
2
Advertising
1
Advertising effects
1
Attribution
1
Betriebliche Wertschöpfung
1
Brand crisis
1
Brand extension
1
Brand resilience
1
CLV models
1
CSR
1
Communication
1
Competition
1
Coping strategy
1
Coping-Strategie
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Decision
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Bijmolt, Tammo H. A.
Choi, Woo Jin
Hamilton, Ryan
Kumar, V.
Guzman, Francisco
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Barone, Michael J.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Coker, Kesha K.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hegner, Sabrina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kang, Jiyun
3
Kannan, P. K.
3
Katona, Zsolt
3
more ...
less ...
Published in...
All
Journal of marketing
The journal of product & brand management
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
Journal of international marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Consumer psychology review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
International journal of market research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international trade & commerce
1
Journal of marketing research
1
Journal of media business studies
1
Journal of public policy & marketing
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
3
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
4
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
7
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
8
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
9
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
10
Low prices are just the beginning : price image in retail management
Hamilton, Ryan
;
Chernev, Alexander
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->