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~language:"deu"
~language:"eng"
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Search: subject_exact:"Category management"
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Category Management
8
Category management
8
USA
4
United States
4
Consumer behaviour
3
Food retailing
3
Konsumentenverhalten
3
Lebensmitteleinzelhandel
3
Lieferantenmanagement
2
Retail assortment
2
Sales promotion
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Sortiment
2
Supplier relationship management
2
Verkaufsförderung
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category management
2
product assortment
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Bayes-Statistik
1
Bayesian inference
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Brand management
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Cause-Related Marketing
1
Cause-related marketing
1
Competition
1
Distribution channel
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Einzelhandel
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Handelsmarke
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Ladengeschäft
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Markenführung
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Marketing
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Store design
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Alan, Yasin
1
Arora, Neeraj
1
Balachander, S.
1
Bezawada, Ram
1
Castro, Iana A.
1
Dotson, Jeffrey P.
1
Ferraro, Rosellina
1
Gangwar, Manish
1
Gooner, Richard A.
1
Henderson, Ty
1
Hong, Sungtak
1
Inman, J. Jeffrey
1
Kannan, P. K.
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Kopalle, Praveen K.
1
Kurtuluş, Mümin
1
Misra, Kanishka
1
Morales, Andrea C.
1
Morgan, Neil A.
1
Nowlis, Stephen M.
1
Perreault, William D.
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Shankar, Venkatesh
1
Vilcassim, Naufel
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Voleti, Sudhir
1
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Journal of marketing
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing research : JMR
8
The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of the Operational Research Society : OR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Industrial and corporate change
2
Internationalisierung von Vertrieb und Handel
2
Journal of marketing management : MM
2
Kompetenzen für Supply Chain Manager : mit 8 Tabellen
2
POS-Marketing : integrierte Kommunikation für den Point of Sale ; Strategien, Konzepte, Trends
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Akzente
1
Beschaffungs-Controlling : [Grundsätze und Konzepte zur Optimierung von Einkauf, Beschaffung und Lieferantenmanagement ; Praxisbeispiele aus unterschiedlichen Branchen ; Instrumente, Handlungsempfehlungen und Möglichkeiten der IT-Unterstützung]
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ECONIS (ZBW)
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1
Why the dynamics of competition matter for category profitability
Voleti, Sudhir
;
Gangwar, Manish
;
Kopalle, Praveen K.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
4
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
5
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
6
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
7
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
8
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
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