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~isPartOf:"Journal of marketing"
~person:"Choi, Woo Jin"
~person:"Kumar, V."
~person:"Schreier, Martin"
~subject:"Brand image"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand
Consumer behaviour
E-commerce
Internet marketing
Konsumentenverhalten
12
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Relationship marketing
4
Customer value
3
Innovation
3
Kundenwert
3
customer engagement
3
customer lifetime value
3
Innovation management
2
Innovationsmanagement
2
New product development
2
Produktentwicklung
2
Theorie
2
Theory
2
user innovation
2
Advertising
1
Advertising effects
1
Betriebliche Wertschöpfung
1
Brand management
1
Buyer power
1
CLV models
1
Communication
1
Decision
1
Distribution channel
1
Entscheidung
1
Ethics
1
Ethik
1
Fashion
1
Forschungskooperation
1
Gesellschaft
1
Higher education institution
1
Hochschule
1
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3
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Article
12
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
12
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English
12
Author
All
Choi, Woo Jin
Kumar, V.
Schreier, Martin
Grewal, Dhruv
7
Palmatier, Robert W.
7
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
3
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Published in...
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Journal of marketing
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
7
Journal of marketing research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of market research
1
Journal of international trade & commerce
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
12
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12
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
Saved in:
3
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
7
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
8
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
9
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
10
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
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