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~isPartOf:"Journal of marketing"
~subject:"Advertising"
~subject:"Brand"
~subject:"Relationship marketing"
~subject:"word of mouth"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Advertising
Brand
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word of mouth
Social Web
62
Social web
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Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
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22
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Bleier, Alexander
2
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2
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2
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1
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Journal of marketing
Journal of business research : JBR
122
Journal of retailing and consumer services
86
International journal of internet marketing and advertising : IJIMA
59
International journal of advertising : the review of marketing communications
55
The journal of product & brand management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The journal of brand management : an international journal
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of promotion management : innovations in planning and applied research
39
Journal of marketing communications
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Technological forecasting & social change : an international journal
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of strategic marketing
28
International journal of electronic marketing and retailing : IJEMR
25
Journal of advertising research
24
Business horizons
23
International journal of advertising : the quarterly review of marketing communications
23
Journal of internet commerce
23
Psychology & marketing
23
Marketing intelligence & planning
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Cogent business & management
18
Journal of service management
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
The journal of services marketing
16
Information systems research : ISR
15
International journal of business information systems : IJBIS
15
International journal of electronic customer relationship management : IJECRM
15
Tourism management : research, policies, practice
15
Asia Pacific journal of marketing and logistics
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of customer behaviour
14
Journal of electronic commerce research : JECR
14
Journal of the Academy of Marketing Science
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of electronic commerce : IJEC
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
26
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
5
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
6
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
7
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
8
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
9
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
10
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
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