//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Relationship marketing"
~subject:"Social web"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Relationship marketing
Social web
Werbung
Social Web
57
Consumer behaviour
28
Internet marketing
28
Konsumentenverhalten
28
Online-Marketing
28
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
14
Brand management
14
Markenführung
14
social media
14
Online retailing
9
Online-Handel
9
Brand image
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
E-commerce
6
Electronic Commerce
6
user-generated content
6
word of mouth
6
Markenartikel
5
Advertising
4
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Website
4
Advertising effects
3
Digital platform
3
Digitale Plattform
3
Marketing
3
more ...
less ...
Online availability
All
Undetermined
35
Free
7
Type of publication
All
Article
58
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
58
Case study
1
Fallstudie
1
Language
All
English
58
Author
All
Kannan, P. K.
5
Stephen, Andrew T.
4
Palmatier, Robert W.
3
Bleier, Alexander
2
Brooks, Gillian
2
Dahl, Darren W.
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Lu, Shijie
2
Moe, Wendy W.
2
Nam, Hyoryung
2
Rishika, Rishika
2
Schweidel, David A.
2
Sridhar, Shrihari
2
Swaminathan, Vanitha
2
Wang, Xin
2
Zhang, Jonathan Z.
2
Adamopoulos, Panagiotis
1
Ahearne, Michael
1
Andrews, Michelle
1
Arnould, Eric J.
1
Ballings, Michel
1
Batra, Rajeev
1
Berger, Jonah
1
Bergey, Paul K.
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Boegershausen, Johannes
1
Borah, Abhishek
1
Boyd, D. Eric
1
Caldieraro, Fabio
1
Carmi, Eyal
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chen, Yixing
1
Chintagunta, Pradeep K.
1
Colicev, Anatoli
1
Comprix, Joseph
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
435
Technological forecasting & social change : an international journal
244
Journal of retailing and consumer services
224
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
116
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
Journal of marketing communications
87
International journal of advertising : the review of marketing communications
85
Management science : journal of the Institute for Operations Research and the Management Sciences
85
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Psychology & marketing
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
73
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
65
Journal of advertising research
64
International journal of electronic marketing and retailing : IJEMR
63
Journal of information & knowledge management : JIKM
63
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of organizational computing and electronic commerce
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Corporate communications : an international journal
52
International journal of e-business research : an official publication of the Information Resources Management Association
52
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
6
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
7
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
8
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
9
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
10
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->