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~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Gesundheitsvorsorge"
~subject:"Marketingmanagement"
~subject:"Sales promotion"
~type_genre:"Article in journal"
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Search: subject:"Promotion"
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Einzelhandel
Gesundheitsvorsorge
Marketingmanagement
Sales promotion
Verkaufsförderung
24
Consumer behaviour
17
Konsumentenverhalten
17
Preismanagement
12
Pricing strategy
12
Low-cost strategy
6
Niedrigpreisstrategie
6
USA
5
United States
5
price promotion
5
Theorie
4
Theory
4
Feldforschung
3
Field research
3
Food retailing
3
Lebensmitteleinzelhandel
3
Marketing management
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Emotion
2
Event marketing
2
Event-Marketing
2
Fundraising
2
Internet marketing
2
Online-Marketing
2
Preventive care
2
Rabatt
2
Rebate
2
Relationship marketing
2
Savings
2
Sparen
2
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28
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English
28
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Tsiros, Michael
2
Alavi, Sascha
1
Arora, Neeraj
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Barone, Michael J.
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Bornemann, Torsten
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Campbell, Colin L.
1
Castro, Iana A.
1
Chandon, Pierre
1
Chen, Yixing
1
Chintagunta, Pradeep K.
1
Deleersnyder, Barbara
1
Dixit, Ashutosh
1
Dost, Florian
1
Ducarroz, Caroline
1
Falk, Tomas
1
Fu, Frank Q.
1
Gedenk, Karen
1
Geng, Xianjun
1
Gijsbrechts, Els
1
Greenleaf, Eric A.
1
Grewal, Chruv
1
Gu, Flora Fang
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1
Guyt, Jonne
1
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1
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Hardesty, David M.
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Henderson, Ty
1
Hughes, Douglas E.
1
Hutchinson, J. W.
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Journal of marketing
Journal of health economics
96
Journal of business research : JBR
83
Journal of retailing and consumer services
68
Health economics
55
The European journal of health economics : HEPAC ; health economics in prevention and care
52
Journal of retailing
50
Journal of promotion management : JPM
46
Journal of marketing research : JMR
43
Health marketing quarterly
41
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Health economics review
34
European journal of operational research : EJOR
30
Health care management science
29
Applied economics
25
Marketing letters : a journal of research in marketing
24
The European journal of health economics
23
Journal of economic behavior & organization : JEBO
22
The American economic review
22
Journal of consumer behaviour : an international research review
21
Psychology & marketing
21
American economic journal : a journal of the American Economic Association
20
Journal of promotion management : innovations in planning and applied research
20
Journal of the Academy of Marketing Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of development economics
18
Journal of marketing communications
17
The international review of retail, distribution and consumer research
17
European journal of marketing : EJM
16
Revue économique : revue bimestrielle
16
The service industries journal
15
Food policy : economics planning and politics of food and agriculture
14
International journal of consumer studies
14
International journal of production economics
14
American journal of agricultural economics
13
International journal of retail & distribution management
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of hospitality management
12
Manufacturing & service operations management : M & SOM
12
Southern economic journal
12
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ECONIS (ZBW)
28
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1
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
3
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
4
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
5
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
6
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
7
Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
Saved in:
8
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
9
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
10
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
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