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~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Gesundheitsvorsorge"
~subject:"Sales promotion"
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Einzelhandel
Gesundheitsvorsorge
Sales promotion
Verkaufsförderung
24
Consumer behaviour
17
Konsumentenverhalten
17
Preismanagement
12
Pricing strategy
12
Low-cost strategy
6
Niedrigpreisstrategie
6
USA
5
United States
5
price promotion
5
Theorie
4
Theory
4
Feldforschung
3
Field research
3
Food retailing
3
Lebensmitteleinzelhandel
3
Marketing management
3
Marketingmanagement
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Emotion
2
Event marketing
2
Event-Marketing
2
Fundraising
2
Internet marketing
2
Online-Marketing
2
Preventive care
2
Rabatt
2
Rebate
2
Relationship marketing
2
Savings
2
Sparen
2
Werbewirkung
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2
discounts
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26
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Tsiros, Michael
2
Alavi, Sascha
1
Arora, Neeraj
1
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1
Aydinli, Aylin
1
Barone, Michael J.
1
Bertini, Marco
1
Bhowmick, Sandeep
1
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Bornemann, Torsten
1
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1
Cai, Fengyan
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1
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1
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1
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1
Falk, Tomas
1
Fu, Frank Q.
1
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1
Geng, Xianjun
1
Gijsbrechts, Els
1
Greenleaf, Eric A.
1
Grewal, Chruv
1
Gu, Flora Fang
1
Guha, Abhijit
1
Guyt, Jonne
1
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1
Hagen, Linda
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1
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1
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1
Jones, Eli
1
Kan, Christina
1
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Journal of marketing
Working paper / National Bureau of Economic Research, Inc.
143
NBER working paper series
140
NBER Working Paper
121
Discussion paper series / IZA
108
Journal of health economics
96
Journal of business research : JBR
80
Journal of retailing and consumer services
68
Health economics
55
IZA Discussion Paper
55
The European journal of health economics : HEPAC ; health economics in prevention and care
52
Journal of retailing
50
Journal of promotion management : JPM
45
Journal of marketing research : JMR
42
Health marketing quarterly
40
Policy research working paper : WPS
37
Health economics review
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
CESifo working papers
31
European journal of operational research : EJOR
30
EU Country Cancer Profiles
29
Health care management science
29
World Bank Policy Research Working Paper
28
Working paper
27
World Bank E-Library Archive
27
SpringerLink / Bücher
25
Applied economics
24
Marketing letters : a journal of research in marketing
24
The European journal of health economics
23
Journal of economic behavior & organization : JEBO
22
The American economic review
22
Journal of consumer behaviour : an international research review
21
Psychology & marketing
21
American economic journal : a journal of the American Economic Association
20
Journal of promotion management : innovations in planning and applied research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of development economics
18
Journal of marketing communications
17
Journal of the Academy of Marketing Science
17
The international review of retail, distribution and consumer research
17
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ECONIS (ZBW)
26
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1
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
3
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
4
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
5
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
6
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
7
Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
Saved in:
8
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
9
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
10
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
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