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~isPartOf:"Journal of marketing"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing management
96
Marketingmanagement
96
Marketing
60
USA
27
United States
27
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Firm performance
7
Unternehmenserfolg
7
marketing strategy
7
Advertising
6
Führungskräfte
6
Managers
6
Werbung
6
Advertising effects
5
Brand
5
Customer satisfaction
5
Decision
5
Entscheidung
5
Internet marketing
5
Kundenzufriedenheit
5
Markenartikel
5
Online-Marketing
5
Performance measurement
5
Performance-Messung
5
Shareholder Value
5
Shareholder value
5
Werbewirkung
5
Börsenkurs
4
Lieferantenmanagement
4
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4
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14
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Fallstudiensammlung
Graue Literatur
Mehrbändiges Werk
Sammelwerk
Aufsatz in Zeitschrift
15
Collection of articles of several authors
1
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15
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Ben Sliman, Malek
1
Biehal, Gabriel
1
Capon, Noel
1
Choi, Woo Jin
1
Desai, Preyas S.
1
Fuchs, Christoph
1
Glazer, Rashi
1
Hanssens, Dominique M.
1
Heitmann, Mark
1
Hyman, Michael R.
1
Jain, Subhash C.
1
Jaworski, Bernard J.
1
Jedidi, Kamel
1
Kalra, Ajay
1
Kumar, V.
1
Lehmann, Donald R.
1
Li, Yanyan
1
Murthi, B. P. S.
1
Neslin, Scott A.
1
Pauwels, Koen
1
Prandelli, Emanuela
1
Prins, Remco
1
Schmitt, Bernd
1
Schreier, Martin
1
Sheinin, Daniel A.
1
Sheth, Jagdish N.
1
Silva-Risso, Jorge M.
1
Skipper, Robert
1
Srinivasan, Shuba
1
Stahl, Florian
1
Verhoef, Peter C.
1
Winterich, Karen Page
1
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of business research : JBR
63
Journal of business economics : JBE
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of marketing management : MM
32
European journal of marketing : EJM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of macromarketing : examining the interactions among markets, marketing, and society
30
Journal of strategic marketing
28
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
Journal of the Academy of Marketing Science
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Marketing : ZFP ; journal of research and management
24
The journal of business & industrial marketing
24
AMS review : official publication of the Academy of Marketing Science
23
Jahrbuch der Absatz- und Verbrauchsforschung
22
Die Betriebswirtschaft : DBW
21
Journal of historical research in marketing
20
Marketing theory
20
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
International journal of technology marketing : IJTMkt
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
17
International journal of innovation management
16
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
16
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
15
Journal of macromarketing
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Handelsforschung
14
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
Corporate communications : an international journal
12
Journal of business-to-business marketing
12
Marketing intelligence & planning
12
International journal of forecasting
11
International journal of technology management : IJTM
11
Journal of communication management : an international journal
11
Journal of marketing communications
11
The marketing review
11
Zeszyty naukowe
11
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ECONIS (ZBW)
15
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
4
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
6
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
Saved in:
7
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
8
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
9
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
10
When old is gold : the role of business longevity in risky situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B. P. S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10003643029
Saved in:
1
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