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~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject:"Beziehungsmarketing"
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Konsumentenverhalten
Social Web
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
51
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
21
Supplier relationship management
21
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Customer value
14
Kundenwert
14
Social web
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11
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relationship marketing
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customer satisfaction
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Complaint management
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customer relationship management
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57
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Kumar, V.
4
Haws, Kelly L.
3
Palmatier, Robert W.
3
Bleier, Alexander
2
Fang, Eric
2
Ferraro, Rosellina
2
Hamilton, Ryan
2
Janakiraman, Ramkumar
2
Kwak, Hyokjin
2
Liu, Yuping
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Rishika, Rishika
2
Wieseke, Jan
2
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Allen, B. J.
1
Aspara, Jaakko
1
Ballings, Michel
1
Bechkoff, Jennifer R.
1
Bezawada, Ram
1
Bijmolt, Tammo H. A.
1
Bitner, Mary Jo
1
Boichuk, Jeffrey P.
1
Bonezzi, Andrea
1
Borraz, Stéphane
1
Botti, Simona
1
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1
Brown, Stephen Walter
1
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1
Cai, Fengyan
1
Chabuk, Timur
1
Chang, Chun-Wei
1
Chen, Sylia
1
Comprix, Joseph
1
Connors, Scott
1
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Journal of marketing
Journal of retailing and consumer services
468
Journal of business research : JBR
385
International journal of hospitality management
170
The journal of services marketing
123
The journal of product & brand management
101
Industrial marketing management : the international journal for industrial and high-tech firms
90
The journal of brand management : an international journal
87
Psychology & marketing
81
Journal of strategic marketing
80
Journal of the Academy of Marketing Science
78
Journal of hospitality marketing & management
77
Cogent business & management
76
International journal of contemporary hospitality management
72
Journal of travel and tourism marketing
72
Asia Pacific journal of marketing and logistics
71
The service industries journal
70
Journal of retailing
66
Journal of service management
60
Marketing intelligence & planning
58
The international review of retail, distribution and consumer research
54
International journal of internet marketing and advertising : IJIMA
53
European journal of marketing : EJM
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Services marketing quarterly
52
Journal of service research : JSR
51
Tourism management : research, policies, practice
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
International journal of retail & distribution management
48
SpringerLink / Bücher
48
International journal of electronic marketing and retailing : IJEMR
47
International journal of electronic customer relationship management : IJECRM
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Service business
43
Business horizons
42
International journal of retail and distribution management
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
The international journal of bank marketing : IJBM
41
Journal of promotion management : innovations in planning and applied research
40
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ECONIS (ZBW)
57
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
5
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
6
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
7
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
9
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
10
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
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